Over Six Months Later, Google Finally Closes AdMob Acquisition
When it finally reached a decision, the FTC pointed to Apple’s recent entry into the mobile ad market with iAds as evidence that there would still be plenty of competition in the nascent mobile advertising space (an argument that we made before, as did many others). The FTC may have also been swayed by blog posts from developers questioned during the FTC inquiry who felt that the deal should go through. Some developers also wrote that they felt like the FTC had an agenda and that they were being pressured to say things that would hurt Google’s cause.