@GeeknRolla: Gigaboxx lets bands sell music direct to their live audience
“Wouldn’t it be great if you coul download music from a gig using your mobile, there and then?” asks Ian Pickard of Gigaboxx, launching the start-up at the second GeeknRolla start-up panel. He says the service allows artists to “chase both the long tail and the short tail” by selling live tracks, album tracks or video.
Fans leaving gigs can be sent a Bluetooth message reading: “Hi, we’re the band, thank you for coming. To get our new single, click here,” which will have a link taking them to the artist’s mobile site on Gigaboxx where payments can be made.
As for the business model, there are four strands: downloads, subscriptions, selling data and advertising and in its first year the start-up aims to make £1.2 million in revenue. Gigboxx is looking for early stage funding of £600,000.