Money Will Flow Like Aquafina If You Can Come Up With A Better Idea Than Pepsi During SXSW
Pepsi is calling for you to submit ideas to their Refresh Project before the SXSW conference taking place in Austin, TX next month. During the conference, people both there and across the web would then vote on their favorite ideas (through their site, Twitter, Facebook, etc). The winner, announced on the last day of SXSW’s interactive portion (March 16), would get a spot grant to make their idea a reality. The Refresh Project for this month is currently giving away $1.3 million in funding, for example.
The Refresh Project traditionally breaks up ideas into the following categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education. But for this SXSW event, Pepsi is looking for “digital pro-social” ideas. Not really sure what that means, but I assume it means they’re looking for something involving the Internet that can make the world a better place. At the very least, they’re looking for a better idea than shipping plastic water bottles to blogs.
Kidding aside, Pepsi is investing more than $20 million this year for fund ideas through this Refresh Project. Start thinking about some good ones to submit for SXSW next month.