Google just advertised Chrome to a million people in the UK
We’ve seen Twitter reports of the newspaper ads appearing in London and Manchester, but it looks like it’s across the whole country, which would give the campaign a total Metro circulation of over 1.3 million. Circulation of the Metro paper in London alone is 738,000. This is a big footprint.
Google is also doing Billboard ads, according to The NextWeb.
The advert describes Chrome as “A fast, new browser. Made for everyone”. That’s just fine and dandy, although it’s fair to say that a lot of people still don’t know what a browser actually is.
Chrome is obviously a minority browser in comparison to Internet Explorer and FireFox, but it’s clear Google is going all out to give it exposure in a key market.
The audience for the Metro is described as an “urban and mainly youthful audience” with 62% of readers of upper or middle class social grade and 78% aged 15–44. 64% are in work according to Metro owner Associated Newspapers.
Pictures by @mahadewa
Update: Billboard ads started appearing in early November it seems.