Tencent’s WeChat messenger has made a larger play for the Singapore market, with the release of a TV commercial in the country. The Chinese commercial features two popular Taiwanese stars, and will air on the free-to-air Chinese channels in the country. Louis Song, country manager of Tencent’s international business group for Malaysia and Singapore, said the company hopes to gather more… → Read More
Facebook is making an announcement this Thursday, and our own Josh Constine reports that at this event we’ll see the company unveil its own slightly tweaked flavor of Android, to power select HTC smartphones. But why would the company do that, and why now? A new report from Reuter provides very good motivation: Facebook sees a potential threat in the growing success of mobile-first messaging… → Read More
As the War of the Asian Mobile Messaging Apps heats up, Indonesia is becoming one of the most important battlegrounds for players like WeChat and Line–and TV ads are a surprising but effective part of their artillery. Though the country currently has one of the lowest Internet penetration rates in Southeast Asia, a large and youthful population (27% of its 242.3 million people is 14 or younger)… → Read More
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