trackr

One ongoing theme in the world of smart homes has been the emergence of gadgets and other tools that can turn “ordinary” objects and systems into “connected” ones — removing…

Shine Bathroom raises $750K for a smart home add-on that flushes away your toilet doldrums

Pivots can be the making of a startup, helping teams refocus on a good idea when previous things haven’t worked. But sometimes, they are just one more step on a…

Item tracking startup Adero is laying off 45% of staff, just weeks after it pivoted

Earlier this year, we reported that TrackR, a startup that makes a small Bluetooth device that you attach to items like keys to locate them when lost, would be rebranding…

TrackR rebrands to Adero, pivots to finding whereabouts of groups of items

When TrackR raised $50 million from investors that included Amazon a year ago, the Santa Barbara startup made a big splash in the growing market for small connected dongles that you could…

TrackR is rebranding to Adero as it looks beyond small devices to track lost items

Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company, Facebook is banning cryptocurrency ads and TrackR lays off 42 people. All this on Crunch Report.

It’s crunch time for TrackR, that startup that lets you use an app to find items like keys, wallets and bags that have been tagged with its small Bluetooth-based tracking…

TrackR lays off staff, sources say 42 in total, in ongoing market contraction

TrackR, one of the better known of the little Bluetooth devices that track your lost keys and EDCs (Everyday Carry, don’t you know?) has now gone big with the securing…

TrackR secures a $50M Series B funding round led by Revolution Growth

A bit taller and thicker than a quarter, the new $29 aluminum TrackR is meant to be stuck on your keys, in your wallet or on your dog’s collar so…

The TrackR Bravo Keeps You From Misplacing Your Valuables

TrackR, the Bluetooth Low Energy-powered dongles that help you find missing or misplaced items, like your car keys, wallet, purse or bag, or even your dog, are now being upgraded…

TrackR, The Coin-Shaped Dongles That Help You Locate Lost Items, Now Talk To Each Other