Tim Cook

  • Apple’s Golden State: Just Doing What’s Right

    Apple’s Golden State: Just Doing What’s Right

    Among his last advice he had for me, and for all of you, was to never ask what he would do. “Just do what’s right.” That’s what Tim Cook told the audience of Apple employees at the memorial for Steve Jobs, following his passing in 2011. Now, nearly two years later, we’re starting to see that plan being executed. Read More

  • Maybe It’s Time For Apple To Go Back Behind The Curtain

    Maybe It’s Time For Apple To Go Back Behind The Curtain

    Like most people, I was following Tim Cook’s talk at the D11 conference with great interest. And while it generated a lot of headlines, it became apparent quickly that not much was actually being said. Just to make sure, I went back and watched the entire interview. One thing stuck out above all others: It was boring. Read More

  • This Is Tim Cook’s Apple

    This Is Tim Cook’s Apple

    Apple CEO Tim Cook was on stage at D11, AllThingsD’s most recent marquee annual tech conference, and he had a lot to talk about, given recent activity with corporate tax issues, stock price, a long dearth of new products coming out of Cupertino and more. But a lot of what was most interesting about the appearance wasn’t what Cook said about the company’s well-documented… Read More

  • Apple CEO Tim Cook Advocates For Tax Reform, Even Though It Might Pay A Little Bit More

    Apple CEO Tim Cook Advocates For Tax Reform, Even Though It Might Pay A Little Bit More

    Apple CEO Tim Cook says he wants comprehensive reform of the corporate tax code in the U.S., even if it means that the company would pay a little bit more in the process. Today in a keynote conversation at the D11 Conference, Cook talked about his testimony before Congress and his suggestions for dealing with certain tax issues. Read More

  • CEO Tim Cook Says Apple Has More Game-Changing Products Ahead

    CEO Tim Cook Says Apple Has More Game-Changing Products Ahead

    Apple CEO Tim Cook said that the company will continue to innovate, and has more game-changing products ahead. Today in a keynote conversation at the D11 Conference, Cook said the same people who brought you the iPhone, iPad, iPod, and maybe even the Mac will have new products coming soon. Read More

  • If You Can’t Afford $605K For Coffee With Tim Cook, Jack Dorsey’s Charity Auction Is At $5K With Four Days Left

    If You Can’t Afford $605K For Coffee With Tim Cook, Jack Dorsey’s Charity Auction Is At $5K With Four Days Left

    It’s nice to see people in a power position in the valley give up their time for charitable causes. Apple’s CEO, Tim Cook, recently offered up his time for probably the most expensive cup of coffee ever, to benefit The RFK Center for Justice and Human Rights. The current top bid is a whopping $605K, and the auction ends in two days if you’ve got the cash to donate. Read More

  • Apple Doesn’t Care, That’s Why It’s Winning

    Apple Doesn’t Care, That’s Why It’s Winning

    Apple doesn’t care if competitors have cheaper products. It doesn’t care if its next big thing cannibalizes its last big thing. Not about buying big money-makers, and certainly not about how you think it should deal out stock. Today at Goldman Sach’s conference, Tim Cook played the defiant king of an empire too powerful to be distracted by the present or the past. All he sees… Read More

  • CEO Tim Cook Confirms First Store In Turkey Amidst Big International Retail Push

    CEO Tim Cook Confirms First Store In Turkey Amidst Big International Retail Push

    Towards the end of Apple CEO Tim Cook’s keynote appearance today at the Goldman Sachs Technology and Internet Conference, he dedicated a good-sized monologue to the state of Apple’s retail operation, where he confirmed a new store in Turkey and more international growth; noted that stores have become so important in their communities that you can’t really call them stores… Read More

  • Apple Closing 20 Retail Stores In Order To Expand Them, Accomodate More Customers

    Apple Closing 20 Retail Stores In Order To Expand Them, Accomodate More Customers

    Apple CEO Tim Cook said in a keynote speech at the Goldman Sachs investor conference that Apple was going to close 20 of its retail stores, in order to move them and make them large enough to serve the ongoing influx of Apple customers. Some of Apple’s stores aren’t big enough, Cook said, noting that its retail outlets now see 10 million people per week across its 400-plus locations. Read More

  • Tim Cook Talks Up Apple Software And Services: “We Are Not A Hardware Company”

    Tim Cook Talks Up Apple Software And Services: “We Are Not A Hardware Company”

    Once upon a time, Apple was a hardware company that also maintained a software and media ecosystem since it helped drive purchases of Macs, iPods and more. But over the years, the software and services side of the business has become increasingly important, and CEO Tim Cook even went so far as to state out right that Apple is “not a hardware company.” Not once, but twice. Read More