sephora

No, spiders don’t want to mate with your viral body butter

Skincare girlies, fear not — your moisturizer probably does not attract spiders. Sol de Janeiro’s Delícia Drench Body Butter, which launched earlier this month, is quickly becoming a holy gra

How e-commerce companies can brave the new retail environment

Even with inflation, and a potential recession on the horizon, now is the time to reach out to existing customers and stick with them through the ups and downs.

Formalwear-focused Queenly makes first acquisition after posting rapid early-2022 growth

Queenly, a startup building a garment marketplace aimed at dressing women for formal events, announced this morning that it has purchased Mi Padrino, a company built to serve the quinceañera market.

Black Founders Matter presses VCs to pledge commitment to diversity

The pledge encourages VCs to invest a quarter of their funds into BIPOC women founders.

New bank, who dis? Lifestyle-focused neobank Cogni pivots to web3

Digital banking startup Cogni is joining the ranks of companies hopping on the crypto bandwagon. The mobile-based platform, founded in 2018 out of Barclays’ accelerator program (which is operate

What Glossier got wrong

The fundamental disconnect: Software-enabled businesses don’t necessarily monetize the same way that software businesses do.

Lucky is bringing brands, retailers together with its take on product merchandising

Lucky's plug-and-play API gives e-commerce brands visibility of its products on retailer store shelves to offer local fulfillment options.

Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce

To many people, e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products — and many d

Cake adds newest ingredient to sexual wellness recipe: Entrance into Target

Four of Cake's products are now available in 1,000 Target stores.

11 ways to make personalized shopping more effective and profitable

There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success

MrBeast’s ‘Real Life Squid Game’ and the price of viral stunts

First, everyone was talking about “Squid Game,” the Korean psychological thriller that became Netflix’s biggest series launch ever, with 142 million viewers. Now, everyone’s ta

An inclusive new DTC beauty platform secures $3 million in funding — and a supercharged offline strategy

Earlier this week, Thirteen Lune, a direct-to-consumer beauty platform that was launched last year in LA with $1 million in seed funding from Diddy, Gwyneth Paltrow and Beautycounter founder Gregg Ren

YouTube plans week-long live shopping event, following tests of livestream shopping with creators

YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with

Marc Lore-backed ‘conversational commerce’ startup Wizard raises $50M Series A from NEA

Marc Lore, who earlier this year stepped down from his role as Walmart’s head of U.S. e-commerce, is now backing a new startup in the e-commerce space called Wizard. Lore has taken on the roles

Constructor finds $55M for tech that powers search and discovery for e-commerce businesses

One of the biggest problems in the world of e-commerce is the predicament of shopping cart abandonment: when shoppers aren’t getting to what they want fast enough — whether it’s find

Pinterest launches an AR-powered try-on experience for eyeshadow

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pin

Despite limitations, 3D and AR are creating new realities in retail

“Within the next five years, I think we're going to see that having AR and 3D on your dot-com and beyond will be mandatory.”

LA-based MarketerHire upgrades its service matching remote marketers with companies

MarketerHire, a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs li

Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes

After teasing the launch of their new startup last year, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, are today launching The Yes, a women’s shopping platform

NakedPoppy launches curated beauty marketplace for wellness junkies

Cowboy Ventures, Felicis Ventures, Khosla Ventures, Maveron and more are betting on cruelty-free, organic and sustainable makeup sales.
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