How popular is Apple’s Passbook, the new iOS 6 application that lets you store tickets, cards, and coupons in a mobile wallet-like interface? According to some early data from Branding Brand, the company that built the app for cosmetics and skin care brand Sephora, Passbook adoption is booming. In the first day following iOS 6′s availability, Sephora’s “Beauty Insider” card was added to 17,000… → Read More
If you haven’t tried out Blippy since the company rather infamously launched last year as the social network for sharing credit card purchases, you should go back and give it another look. Things are quite a bit different now. And a new partnership showcases that.
Blippy has partnered with Sephora to create a version of Blippy specifically tailored to the fragrance and beauty retailer’s brand. → Read More
Luxury products giant LVMH (Moët Hennessy Louis Vuitton) has reached an agreement to acquire a 70%, controlling stake in Sack’s, a Brazilian online retailer of fragrances, cosmetics and toiletries.
The terms of the acquisition were not disclosed.
With the acquisition, LVMH aims to expand its Sephora subsidiary into the Brazilian perfumes and cosmetics market, reportedly one of the largest and… → Read More
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