Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS use the service to monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. But until now, Salesforce has not integrated Radian6 into its suite of cloud-based products. Today, the CRM giant is unveiling the new Radian6-powered social marketing and monitoring cloud.
Salesforce says the social marketing cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. The Social Marketing Cloud, says the company, will help social enterprises transform the massive volume of social media conversations into meaningful engagements. → Read More
The narrative of the little guy going up against the hulking giant is baked into the history of Silicon Valley, starting with the traitorous eight leaving Shockley Semiconductor to subsequently found Intel, AMD, Kleiner Perkins, and many other industry disruptors of their time. Fighting unnaturally large battles is part of the technology industry’s DNA, and yet it would seem that every startup begins the process anew, rewriting the story of how to compete and succeed in the face of formidably large competitors.
There are times when competing against the incumbent feels like an insurmountable challenge (and by “times,” I mean pretty much every day). Your larger, more established and better-resourced competitor is an ominous and omnipresent danger to your existence. It will subsidize its products to compete with you, monopolize the distribution channel, spend more on marketing a single launch than you will ever raise, and create uncertainty in the market about your product among customers. Given all this, startups should be in an inherently disadvantaged position in any market, emerging or mature. And in most industries outside of technology – those that rely on high fixed costs, retail distribution, or a vast network of partners – this is absolutely the case. But in the world of internet-delivered services, rapid innovation and evolution, and constant disruption, no one’s power is guaranteed. This creates huge opportunities for startups going up against the big guys, if executed properly. → Read More
Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. But the company has not offered a mobile component to clients to monitor brands on the go, until now. Today, Salesforce’s Radian6 is announcing its first mobile presence with a new iOS app.
Radian6 helps clients like Dell, GE, Kodak and UPS monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. The UI is similar to the Radian6 web platform, and agencies and marketers can now monitor overall volume, share of conversation, geographic distribution and more data from the app on social media sites like Facebook and Twitter. You can filter by keyword, media type, date range and more to view conversations. → Read More
The Gillmor Gang — John Borthwick, Robert Scoble, John Taschek, and Steve Gillmor — inaugurated a new kind of Gillmor Gang. To the undisclosed, it looks the same: silly chat, mangled technology disruptions, and dead air. To the more clueful, who recognize we’re entering a new age of social media, the intersection of social monitoring and proactive brand creation tools spells big trouble for old media and their thin-skinned attacks on the realtime enterprise.
As @scobleizer describes Rackspace’s move to Chatter, you get the idea that social media is not just the province of the Ashton’s and Lady Gaga’s, but a million personal clouds that resonate with accumulated authority and credibility. Mainstream media can play a role here; @borthwick describes the velocity with which a New York Times reporter validated the Bin Laden story as it broke on Twitter. @jtaschek reminisces about the speeds and feeds days of recognizable software giving way to micro-authority and pushrank. → Read More
A little over a month after announcing the $326 million acquisition of social media monitoring company Radian6, Salesforce has closed the deal. The purchase of Radian6 is Salesforce’s largest acquisition to date.
Radian6 helps clients like Dell, GE, Kodak and UPS monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. Salesforce will be using Radian6′s technology to enhance all of its products, including Sales Cloud, Service Cloud, Chatter and Force.com. → Read More
As you may have heard, yesterday Salesforce announced the $326 million purchase of social media monitoring company Radian6, the CRM company’s largest acquisition to date. While we know that Salesforce has been actively pushing its social strategy with the debut of a Twitter and Facebook-like Chatter and the Service Cloud 3, $300-million plus is a lot of money for the CRM giant to shell out for a single company. In a press call with Salesforce executives and analysts yesterday, the company’s CEO and founder Marc Benioff said that Radian6 currently has a revenue run rate of $35 million and is expected to add $40 to $50 million in revenue to Salesforce’s top line this year.
At $326 million, Salesforce paid nearly ten times Radian6′s revenues, which is rare. So why did Salesforce want Radian6 so badly? First, Salesforce is aggressively pushing a social strategy and it’s a dog eat dog world in the social enterprise space with a massive number of companies trying to capture marketshare for social applications. Salesforce is actively marketing Chatter but the Yammer and Jive competitor isn’t a clear cut leader in the space. Radian6 boosts the company’s footprint in social, and provides an established set of well-known clients, such as Dell, GE, Kodak and UPS. → Read More
Cloud computing giant Salesforce.com has acquired social media monitoring company Radian6 for approximately $276 million in cash and $50 million in stock, net of cash. In addition, approximately $10 million in stock and $4 million in cash will be issued to Radian6′s founders (subject to vesting conditions over two years).
Radian6 helps clients like Dell, GE, Kodak and UPS monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. Salesforce argues that the acquisition of the company will enable it to enhance all of its products, including Sales Cloud, Service Cloud, Chatter and Force.com. → Read More
Radian6, which has been making waves in social media monitoring space for the past few years, has extended its global reach with the acquisition of UK-based social media firm 6Consulting. Terms of the deal were not disclosed.
6Consulting’s clients include Kellogg’s, EDF, Dyson, Fujitsu, Sony Ericsson, the Metropolitan Police as well as many of the region’s PR and ad agencies. The firm has been an official reseller for Radian6 since 2009. → Read More
Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, measure and engage sites such as Twitter, YouTube, Facebook and others. One of the leaders in the social media tracking space, Radian6, is launching a new Engagement Console to streamline this process.
A desktop client built on Adobe AIR, the engagement console lets your both track and engage in the conversation taking place on blogs, videos, forums, boards, Twitter, Flickr, Google Buzz, LinkedIn, Facebook fan pages, public discussion groups, and mainstream news sites. The site also allows for assigning of tasks from within the platform, enabling users to access workflow from within the client. → Read More
