December 5th, 2012

Prismatic Gets $15M From Jim Breyer And Yuri Milner To Attack The Impossible Problem Of Bringing You Relevant News

Screen Shot 2012-12-05 at 8.57.52 AM

News aggregation is a glory-less pursuit, where even the companies that do succeed have to grapple with the fact that no algorithm is ever going to be as good as the human brain at judging what news/content will appeal to said brain. It’s an AI-hard problem.

So when Prismatic founder Bradford Cross initially approached me to cover his company’s seed funding last year, I passed – sort of → Read More

November 7th, 2012

Founder Stories: Bradford Cross Of Prismatic On Running His Startup

Founder Stories: Bradford Cross

Our TCTV show, Founder Stories, returns with a new West Coast host, Michael Abbott @mabb0tt. Mike is a general partner at KPCB and was previously Twitter’s VP of Engineering and a founder himself.

Prismatic is an app that creates a custom newsfeed based on your interests. Its news discovery iPhone app launched in August to positive reviews. For our West Coast premier episode of Founder… → Read More

August 23rd, 2012

News Discovery Startup Prismatic Is Ready For The Masses, Thanks To Its New iPhone App

prismatic iphone

Prismatic co-founder and CEO Bradford Cross has taken a fairly measured approach to launching the company’s news discovery service. The team has only been opening the service gradually, and Cross tells me he’s basically treating the website as a place to test his ideas and develop the technology.

Today, however, Prismatic is launching on the iPhone, and judging from both Cross’ comments and my… → Read More