March 25th, 2013

Facebook Rolls Out Replies And Threaded Comments On Page Posts And Popular Profiles

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Facebook today is rolling out two more features for Pages used by brands and businesses and public Profiles for individuals with more than 10,000 followers: it is adding replies and threaded comments. The move — like Graph Search, designed to increase time spent on the site — confirms our report from last week, which we wrote about in detail, and which Facebook also later confirmed for us. → Read More

March 21st, 2013

Facebook Adds Weather Forecasts To Events And Public Places To Show Useful Info Where People Need It

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Facebook has come up with another way to prevent you from leaving its site. While you’re setting up an event, especially one that’s going to take place outside, it makes total sense that your potential guests would want to know what the weather conditions are for that day. Today, Facebook rolled out a project that was a part of a hackathon, which drops weather information onto event… → Read More

March 20th, 2013

To Improve Conversations, Facebook Will Launch A Reply Feature And Most Active Threads On Pages And Popular Profiles

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Facebook is preparing to roll out a new feature on Pages and popular Profiles that will help increase interactions with fans and readers: Replies. Up to now, visitors could comment on a post but others, including the Page owners themselves, would not be able to respond directly to them in cases of multiple people commenting on a post. Facebook has been running tests of the new feature since → Read More

October 10th, 2012

Good News For Brands, Managing Pages With The Google+ App Is Finally Here (Kind Of)

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As I’ve mentioned before, Google+ has become a place for businesses and brands to set up shop and interact with their customers. Google is making sure that these folks have everything they need to not only engage with fans, but eventually turn the actions into actual sales and traction.

Today, the company has announced a pretty long-awaited feature for both versions of its Google+ mobile app… → Read More