native advertising

  • Where You Can Go Right, And Wrong, With Native Ads

    Where You Can Go Right, And Wrong, With Native Ads

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. James Navin is the Vice President of Strategic Operations for Sharethrough. There has been lots of talk in the digital media trade press about “native advertising” and the opportunities for advertisers. Yet, much less has been written about the opportunities… Read More

  • Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models… Read More