native advertising

  • Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

    Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

    Advertising startup Inadco is announcing that it has raised $11 million in Series B funding. The company has developed an advertising product called Form Ads, which are basically cost-per-lead ads that allow consumers to provide their basic information to an advertiser without having to leave the website or app that they’re visiting. When the company emerged from stealth two years ago… Read More

  • Where You Can Go Right, And Wrong, With Native Ads

    Where You Can Go Right, And Wrong, With Native Ads

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. James Navin is the Vice President of Strategic Operations for Sharethrough. There has been lots of talk in the digital media trade press about “native advertising” and the opportunities for advertisers. Yet, much less has been written about the opportunities… Read More

  • Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models… Read More