Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’
TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored”
Whether you love or hate native content, revenues from traditional display advertising continue to decline for most publishers, and native ads are one of the few new revenue opportunities for them. En
Wattpad, a popular site where authors can share stories with readers, is announcing its broader ambitions with the launch of a new division called Wattpad Studios. The company describes Studios as a w
The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and build
Earlier this month, <a target="_blank" href="http://www.sharethrough.com">Sharethrough</a> announced its European expansion, and it jumpstarted those efforts by <a href="https://techcrunch.com/2014/0
Advertising company Sharethrough announced today that it's moving into Europe with the acquisition of a London-based company called <a target="_blank" href="http://joinvan.com">VAN</a>.
The financi
Real-time analytics service Chartbeat has been <a target="_blank" href="http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/">banging the drum</a> for the past few months about the ne
<a target="_blank" href="http://simplereach.com">SimpleReach</a>, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9
Twitter has made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad
Native advertising is sometimes hyped up as being just like regular content — but I think it's fair to say that isn't always the case.
In fact, Dan Greenberg, the CEO of ad company <a target="_bl
MoPub is making native ads available to all of its publishers tomorrow, according to blog posts <a target="_blank" href="http://www.mopub.com/2014/04/22/native-ads-now-available-for-all-mopub-publishe
Ad startup <a target="_blank" href="http://www.triplelift.com">TripleLift</a> is announcing that it has raised $4 million in Series A funding.
The company's founders have said that they're trying t
<a target="_blank" href="http://www.sharethrough.com">Sharethrough</a>, a startup focused on native advertising, is announcing that it has raised $17 million in its third round of funding.
That break
It's been nearly a year since I last wrote about <a target="_blank" href="http://www.namomedia.com/">Namo Media</a>, the native ad startup <a href="https://techcrunch.com/2013/03/18/namo-media-seed-ro
A just-launched startup called <a target="_blank" href="http://sponsify.co">Sponsify</a> is looking to bring native ads to YouTube in a big way.
I doubt anyone who visits YouTube is complaining abo
New York-based <a target="_blank" href="http://hubbl.io/">Hubbl</a>, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform <a target="_blank" href="http:
Native ads are all you hear about in media properties these days, thanks in no small part to big pubs like BuzzFeed wholeheartedly embracing the format, and Twitter and Facebook trying it out, too. Na
It's been <a href="https://techcrunch.com/2012/06/15/rebelmouse-first-week/">a little more than a year</a> since former Huffington Post CTO Paul Berry first launched <a target="_blank" href="http://ww
<b>Editor’s note:</b> <em>Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. </em>
Five months ago, I published an article on TechCrunch that provided