monitoring

  • Nielsen Now Tracks Your Cellphone Habits

    Nielsen Now Tracks Your Cellphone Habits

    You may already be familiar with Nielsen, the company that tracks and monitors TV viewing habits. Only they don’t want to be known for just that anymore. No, they want a piece of that sweet, up and coming cellphone business. So it purchased a company—Telephia—in order to track and monitor cellphone use. With Telephia’s technology now its own, Nielsen will be able to… Read More