Marketing

  • The Math Behind SaaS Startup Valuation Crunch Network

    The Math Behind SaaS Startup Valuation

    One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

  • IoT And The Rise Of Subscription Marketing Crunch Network

    IoT And The Rise Of Subscription Marketing

    The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things. Today, a slew of devices, from refrigerators to thermostats, are connecting to the Internet. Soon, the signals from those devices will automate thousands of purchases consumers make. Read More

  • The Future Of Consumer Marketing Is Personal Crunch Network

    The Future Of Consumer Marketing Is Personal

    Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm. Read More

  • When Selling Virtual Products Abroad, Don’t Put Prices On Autopilot Crunch Network

    When Selling Virtual Products Abroad, Don’t Put Prices On Autopilot

    If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging. You might have to open an office in each country, or at least hire a consultant to assess local demand and analyze the competition. But if you have a virtual product — say an app for a mobile phone — setting the price for it in different… Read More

  • Main Street Hub Snags $25M Investment For Small Biz Marketing Platform

    Main Street Hub Snags $25M Investment For Small Biz Marketing Platform

    Main Street Hub, the Austin-based marketing platform for small business, announced a $25 million Series C equity round today. The funding, led by Vista Equity Partners, follows a $20 million debt round last February and brings the total raised to $65 million. Main Street Hub wants to be the one-stop marketing arm for small business, giving the mom and pop store access to the power of the… Read More

  • Tech Growth In Asia Is Arriving On The Back Of The Mobile Communications Industry Crunch Network

    Tech Growth In Asia Is Arriving On The Back Of The Mobile Communications Industry

    Years from now, tech billionaires may want to thank the credit collapse that led to the Asian financial crisis. Many people here in Asia believe that the economic disaster that befell them actually pushed the current wave of entrepreneurs on to this track of newfound wealth. Read More

  • Amazon Turns Its Boxes Into Ads With First-Of-Its-Kind Marketing Deal For “Minions” Movie

    Amazon Turns Its Boxes Into Ads With First-Of-Its-Kind Marketing Deal For “Minions” Movie

    Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon. The retailer has begun to ship customer orders in bright yellow delivery boxes featuring… Read More

  • YC-Backed Answerbook Helps Retailers Automate Personalized Email Campaigns

    YC-Backed Answerbook Helps Retailers Automate Personalized Email Campaigns

    A team of e-commerce vets is today launching a new service aimed at online retailers called Answerbook which allows companies to better target shoppers with highly personalized emails based on those customers’ website and email interactions as well as their purchase history. The solution today is largely aimed at smaller retailers, like those hosting their sites on e-commerce… Read More

  • Amazon’s Newest Tool Lets Anyone Host Giveaways Online

    Amazon’s Newest Tool Lets Anyone Host Giveaways Online

    Amazon announced this morning a new self-service tool that allows customers to host giveaways on its website. Anyone is eligible to run these sorts of promotions on the platform, though in Amazon’s case, the feature will likely attract authors, marketers, brands, bloggers, sellers and others looking to raise awareness about themselves, their products, or those who want to engage… Read More

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