Marketing

Google will turn on native ad-blocking in Chrome on February 15

Google is going to start blocking certain ads in Chrome, the company announced earlier this year. But now we know exactly when: February 15, 2018 (via VentureBeat) is the go-live date provided by the

Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube fo

Predicting success in startup consumer brands

As Amazon replaces brick-and-mortar store shelves and social influencers replace television stars, newer brands are not only taking advantage of these channels, but also are architecting their product

Find your red-eyed fans

I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primar

Macy’s credit card processors stop working on Black Friday

It’s one of the biggest shopping days of the year, but retail giant Macy’s can’t get its credit card processors to work. Customers have been waiting in lines across the United States

Alibaba invests $2.9B in hypermarket operator Sun Art to continue its offline retail push

Alibaba is continuing its expansion into offline retail after the Chinese e-commerce giant bought up more than one-third of one of Chinese most prolific operators of hypermarket stores. The firm annou

Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technolog

Predictive marketing startup Reflektion raises $12M for international expansion

Reflektion, a marketing startup that uses predictive analytics to increase conversion rates on e-commerce sites, has raised $12 million to support its international expansion plans. The new funding is

Why Samsung doesn’t beat Apple where it matters

Samsung’s competition with Apple is on premium phone ($400+) market share, and Apple is crushing Samsung in this market. Why do consumers with discretionary spending still prefer Apple in such larg

Persado’s software-generated marketing messages can now be emotionally manipulative

There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing. Indeed, few industries seem more perfectly matched to this par

ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers

The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not

Unboxing Stitch Fix’s S-1

Ezra Galston Contributor Ezra Galston is a venture capitalist with Chicago Ventures. More posts by this contributor Unboxing Stitch Fix’s S-1 Anatomy of a managed marketplace When Zulily went pu

Traaqr connects your online identity with your real one

Traaqr, a St. Louis-based company, has just announced the launch of their interesting and clever new service. Essentially the system connects online interactions with real world customer service repre

AI startup Appier hires Sean Chu from Microsoft to head its Asia growth strategy

Appier, the artificial intelligence startup that recently raised a $33 million Series C from three of Asia’s biggest Internet companies, has hired former Microsoft Japan marketing senior director Se

Marketing startup Synup gets $6M Series A to help brands manage their online reputation

Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Ventu

Report: Facebook gave special investigator Robert Mueller detailed info on Russian ad buys

An official for Facebook told TechCrunch that the company is “continuing to cooperate with the relevant U.S. authorities,” as investigations into the Russian hack of last year’s pres

How startups can avoid Bodega’s PR disaster

Oh, Bodega. The newly launched startup’s insensitivity hit some pretty tender nerves during a time when cultural and societal tensions are high. The first article published about Bodega read almost

AI startup Appier gets $33M Series C from investors, including SoftBank Group, Line Corp. and Naver

Appier, a Taiwanese startup that helps companies harness artificial intelligence to make marketing decisions, announced today that it has raised a $33 million Series C round from an impressive roster

Bozoma Saint John to talk about transforming Uber at Disrupt SF

Uber has lately been in the news for all the wrong reasons. But the June hiring of Bozoma Saint John as the company's first-ever chief brand officer was a breath of fresh air. At TechCrunch Disrupt S

Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M

Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Its
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