Marketing

  • How Google Analytics ruined marketing Crunch Network

    How Google Analytics ruined marketing

    Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read More

  • Zeta Interactive acquires Acxiom Impact for over $50M

    Zeta Interactive acquires Acxiom Impact for over $50M

    Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to the companies tell me the acquisition price was just north of $50 million. Zeta Interactive, which was co-founded by David Steinberg… Read More

  • Facebook is testing video ads during Live broadcasts

    Facebook is testing video ads during Live broadcasts

    If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Adage. The move shouldn’t be a surprise for anyone who follows Facebook and their various video products. Video ads are lucrative for Facebook and a Live product devoid of ads would cause… Read More

  • How marketers and brand managers can prepare for the cognitive era Crunch Network

    How marketers and brand managers can prepare for the cognitive era

    Sensors are all around us, not just in our cars but in our homes, our phones, our airplanes, our elevators, our workplaces and on our wrists; they are ubiquitous. They protect us, warn us and, in some cases, even inspire us to live better, healthier lives. The cognitive era is here, and machines will be increasingly trusted to not only collect and analyze data, but to help us make our decisions. Read More

  • Why did Unilever pay $1B for Dollar Shave Club?   Crunch Network

    Why did Unilever pay $1B for Dollar Shave Club?  

    Personal care; food; beverages — in category after category, the pattern is the same. We are seeing the systematic outsourcing of R&D to new retail and consumer brands just launching into the market. Read More

  • Website-building platform Brandcast raises $13.9M

    Website-building platform Brandcast raises $13.9M

    Brandcast, a startup allowing marketers and designers build mobile-friendly websites without having to write code, announced today that it has raised $13.9 million in Series A funding. The round was led by Shasta Ventures with participation from Salesforce CEO Marc Benioff and Correlation Ventures. (Brandcast co-founder and chief strategy officer Hayes Metzger previously worked at Salesforce… Read More

  • Experiences generate clicks, not ads Crunch Network

    Experiences generate clicks, not ads

    Ads don’t work so well anymore. To begin with, there are just too many of them. In a time when consumers are inundated with ads from every corner of their screens (and lives), brands and startups are finding it insanely difficult to stand out from the crowd. The average consumer has slowly become immune to online advertising and marketing. Read More

  • Meet Articoolo, the robot writer with content for brains

    Meet Articoolo, the robot writer with content for brains

    There is great writing. And there is content. And at this juncture in the internet’s evolution it seems very plain, Dear Online Reader, that you are mostly being served a tsunami of content — accelerated into your attention trough by click-dependent digital business models that require a steady stream of word fodder to engage eyeballs long enough to ambush them with ads… Read More