kantar

  • Kantar Worldpanel: Android Dominates Smartphone Sales Overall; In U.S. iOS Closing In

    Kantar Worldpanel: Android Dominates Smartphone Sales Overall; In U.S. iOS Closing In

    New figures out today from Kantar Worldpanel ComTech — a market research division of WPP — show that Android is, overall, continuing to make large gains in the smartphone market, accounting for a majority of sales in the 12 weeks that ended March 18. Drilling down, Android is doing particularly well in some places. In Spain, Android is the platform to beat. It accounted for a… Read More

  • Advertising Expenditures Dropped 12.3% In 2009, But Digital Grew 7.3%

    Advertising Expenditures Dropped 12.3% In 2009, But Digital Grew 7.3%

    Total advertising expenditures fell 12.3% last year to $125.3 billion as compared to 2008, according to data released today by Kantar Media. However, Q4 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance. Zooming in on the digital part of equation, Kantar Media says Internet display ad expenditures actually… Read More