Total advertising expenditures fell 12.3% last year to $125.3 billion as compared to 2008, according to data released today by Kantar Media. However, Q4 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Zooming in on the digital part of equation, Kantar Media says Internet display ad expenditures actually increased… → Read More
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