Exclusive: Location-based mobile advertising company JiWire has raised $20 million in new funding led by Trident Capital with Comcast Interactive Capital, Draper Fisher Jurvetson, Panorama Capital, and Norwest Venture Partners also participated in the financing. With the current funding, JiWire’s total capital raised to date is $45 million.
JiWire offers a highly targeted, location-based… → Read More
When it comes to deals, the bigger the discount, the further people will travel. While this may sound obvious, mobile advertising company JiWire has some numbers to back it up. JiWire is releasing a new study today that evaluates consumers; behavior when it comes to location-based deals and discounts.
In a survey of more than 3,000 respondents, JiWire’s results show that the greater the… → Read More
NearbyNow allows brands to show products within an app or an ad and confirm availability of the product in the actual store. Users can also reserve the product in the store for pickup. For example, a Seventeen Magazine mobile app user… → Read More
JiWire has been watching their 30K hotspots throughout the U.S. to see how popular iOS 4 is. The results are interesting, if not entirely predictable. As you can see from the slide above, iOS 4 accounted for just over 22% of all iOS WiFi traffic on JiWire hotspots. That’s a pretty respectable number for a brand new operating system’s first week of existence. I think it’s also a testament to… → Read More
JiWire has been watching mobile and in-app advertising, and says that “Advertisements in mobile applications are especially effective.” Their new report, released today, “examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery.” Interesting take-aways from the report include the fact that iPhone has surpassed iPod Touch in number of ads… → Read More
As if specific web sites for iPhone and iPod Touch users weren’t enough, JiWire has announced free Wi-Fi access from over 100,000 locations available only to the aforementioned iPhone and iPod Touch users. In order to glom on to such a network, we’ll be required to first view “a JiWire-supplied advertisement” from companies like HBO and Charles Schwab. When the two devices… → Read More