Apple is famous for its slick ads highlighting its latest gadgets (though it does have occasional misfires). Now the company has released its first iAd customer video, essentially selling its mobile advertising program to brands and advertisers.
Since its launch, much of the publicity around iAd has been mixed or negative, with reports that pricing continues to fall and articles wondering “why… → Read More
Another former executive from Apple’s iAd business has made a move to another mobile ad venture: Mike Owen, who had been a senior manager overseeing iAd’s New York office, is joining mobile video ad network AdColony as its chief revenue officer. The news comes amid two other executive appointments for AdColony – Ty Heath as CTO, and Abe Pralle as VP of technology, both joining from gaming… → Read More
While Apple has spent much of the latter part of this year ramping up their iAd platform for iOS devices, they have not yet focused on one key area: the iPad. That will change in early 2011, when the company will begin a full-on advertising assault within apps made for the popular tablet device. And today they’re offering a glimpse of that future. And they’re wisely doing it with Tron.
Apple and… → Read More
Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly, as expected. First up are the UK and France, which will be getting iAd this December, with Germany following next January.
Apple has also announced which advertising partners it will launch in Europe with – the list includes L’Oréal, Renault, Louis Vuitton, Nespresso, Citi, Evian, AB InBev and… → Read More
Apple has announced that it will be launching its iAd mobile advertising network in Europe shortly, as expected. First up are the UK and France, which will be getting iAd this December, with Germany following next January.
Apple has also announced which advertising partners it will launch in Europe with – the list includes L’Oréal, Renault, Louis Vuitton, Nespresso, Citi, Evian, AB InBev… → Read More
The love/hate relationship between Yahoo‘s CEO and the rest of the world continues. Carol Bartz was recently interviewed by USA Today, and couldn’t help being her eloquent self again.
To give you a taste:
Q: Who’s your biggest single competitor?
A: Facebook — not today, but they could be. If they keep going, they will have the vault of information on everybody in the world, and that’s… → Read More
A newly discovered security flaw puts any device that runs iOS, including the iPhone and iPad, at risk! At risk from what, you ask? An evildoer could remotely take control of your device, leaving you holding a hunk of plastic that you have zero control over. Symantec, which first discovered the security flaw, says Apple needs to patch the vulnerability ASAP, lest the bad guys cause a bit of havoc. → Read More
Following the drama of Apple’s new developer licensing agreement a few weeks ago, independent mobile ad network Greystripe is reporting double the number of developer sign ups to its network. According to the new terms of the agreement, only “independent” ad-serving companies will be able to serve ads, possibly ruling out Google’s AdMob, one of the largest mobile ad networks on the market. → Read More
BREAKING: The Apple iPad store is now popping up in other countries allowing iPad users to purchase apps directly on iPad using your their iTunes account.
So far we’ve confirmed it’s appeared in the UK, Belgium, Spain, Israel, France and New Zealand among others.
In fact, a quick check around the other stores also confirms that this looks like a worldwide release.
However it looks like there is… → Read More
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