DSP

One year later, Apple’s privacy changes helped boost its own ads business, report finds

A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature&#821

Report: Apple explored ads in Apple Maps as it weighs broader ads push

A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads in

Arm announces the next generation of its processor architecture

Arm today announced Armv9, the next generation of its chip architecture. Its predecessor, Armv8, launched a decade ago and while it has seen its fair share of changes and updates, the new architecture

DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, h

Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

<a target="_blank" href="http://www.placecast.net">Placecast</a>, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for

TubeMogul Relaunches As A Video Advertising Platform

<img src="http://tctechcrunch.files.wordpress.com/2011/04/tubemogul_logo.jpg"> For the past four years, <a href="http://www.tubemogul.com/">TubeMogul</a> has built itself up as one of the premier to

Plantronics Adds DSP to Bluetooth Headsets

Bluetooth headsets suck. When wearing one, you look like a douche. I don’t care who you are, you will look like a douche. That does not mean that they are not getting better. There are times and