DSP

  • DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

    DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

    DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. Considering DataXu (pronounced “data zoo”) is reportedly valued at $1 billion-plus, it’s not a massive stake but it is a… Read More

  • Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

    Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

    Placecast, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for people physically near locations like stores, is now taking the next step to link up advertisers and mobile consumers. It is launching PlaceAd, a demand-side platform that connects Placecast’s location technology with mobile ad networks so… Read More

  • TubeMogul Relaunches As A Video Advertising Platform

    For the past four years, TubeMogul has built itself up as one of the premier tools for online video producers to syndicate and analyze their online videos across the Web. Last year, it launched a video ad network called PlayTime that took advantage of all the video viewership data it was collecting, and on the strength of that product it raised $10 million last October. The company has been… Read More

  • Plantronics Adds DSP to Bluetooth Headsets

    Bluetooth headsets suck. When wearing one, you look like a douche. I don’t care who you are, you will look like a douche. That does not mean that they are not getting better. There are times and places (private places) where using one is OK, and if you’re going to use one, having digital signal processing is better than not. See, it takes the noise coming in and out, and filters… Read More