DSP

  • Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

    Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

    Placecast, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for people physically near locations like stores, is now taking the next step to link up advertisers and mobile consumers. It is launching PlaceAd, a demand-side platform that connects Placecast’s location technology with mobile ad networks so advertisers… Read More

  • TubeMogul Relaunches As A Video Advertising Platform

    TubeMogul Relaunches As A Video Advertising Platform

    For the past four years, TubeMogul has built itself up as one of the premier tools for online video producers to syndicate and analyze their online videos across the Web. Last year, it launched a video ad network called PlayTime that took advantage of all the video viewership data it was collecting, and on the strength of that product it raised $10 million last October. The company has been busy… Read More

  • Plantronics Adds DSP to Bluetooth Headsets

    Bluetooth headsets suck. When wearing one, you look like a douche. I don’t care who you are, you will look like a douche. That does not mean that they are not getting better. There are times and places (private places) where using one is OK, and if you’re going to use one, having digital signal processing is better than not. See, it takes the noise coming in and out, and filters the… Read More