Facebook is banking a lot on the future of HTML5 and the idea of people going web-first instead of native-apps for their mobile content fixes, and today mobile gaming company Cellufun taking one step in its strategy to position itself as a key player in that space, too: it’s announcing that it is rebranding itself as Tylted.
Tylted — a name chosen from 30,000 entries in a competition run by Cellufun (the unnamed winner got $10,000) — says that strategy also includes the launch of a new ad platform, the expansion of its virtual good business, and — as you might expect from a social gaming company doing a lot of work in HTML — plans to do a whole lot more on Facebook’s mobile platform this calendar year. → Read More
AOL has launched a mobile phone gaming portal powered by Cellufun. The games are available via wap.aol.com and are provided on a free, ad supported basis, and no downloads are necessary. Advertising inventory will be sold by AOL’s Platform-A’s Third Screen media. AOL will offer games including Cellufun’s Call of the Pharoah, a game that relies on a social networking “pyramid scheme” to finish it. New York based Cellufun was founded in 2005 by two former Wall Street security experts Arthur Goikhman and Steven Dacek and has attracted 5 million unique visitors to their games in the past year and 500,000 registered users. CrunchBase Information AOL Cellufun Information provided by CrunchBase → Read More
Mobile entertainment site Cellufun has launched “The Mobile Ring,” a free mobile phone boxing game that puts Presidential candidates in the ring. The idea isn’t completely new; boxing games featuring presidential candidates first surfaced in 2004, but the new game claims to take the genre to the next level by weighing the chance of success of each contender based on polling numbers, and also through the results of people playing the game. For example Hillary Clinton leading in the polls over Barack Obama, and knocking out other presidential candidates in the game would give Clinton a higher success rate in the game itself. It’s also claimed to be the first game of this type for mobile phones. Users can vote on other characters for inclusion in later releases such as “dark-horse candidates” (Ron Paul and Dennis Kucinich aren’t included in the game currently), cable television pundits or currently elected White House officials. New York based Cellufun was founded in 2005 by two former Wall Street security experts Arthur Goikhman and Steven Dacek and offers a variety of ad supported free mobile games in a fast growing market segment. See our previous coverage here. → Read More
Fighting a war in deep space is challenging enough without having a lot of competition. But sometimes a little – or in this case a lot – of competition can really make for a more engaging experience. That’s the hope with Space Wars, a new ad-supported massively multiplayer mobile game from Cellufun. This free mobile Internet game lets players battle for control of the galaxy, and compete against up to 120 other players. “The Space Wars experience is far-reaching and long-lasting because it offers interactive features not normally seen in multiplayer battles,” says Cellufun CEO Arthur Goikhman. “We’ve seen our beta testers take unprecedented and creative approaches to the game, such as launching coordinated attacks in waves.” The goal is to build an empire, while keeping your populace happy. Space Wars lets players forge alliances using “subspace” chat with other gamers, schedule future activities when not playing in real time. The game is one of the first ad-supported MMMG, and is compatible with virtually all handsets. Let the universal domination begin. Cellufun WAP → Read More
Mobile gaming portal Cellufun has launched its newest game, “MobilePet myPhone”, a virtual pet game for the iPhone and other mobile phone users. MobilePet myPhone allows users to care for, play with and feed a virtual pet. Users must keep the virtual pet from getting sick, from feeling neglected and must “avoid visits to the virtual computer store for repair”. MobilePet myPhone users are able to download music from Cellufun’s catalog of artists to entertain their pet. Additionally, users can earn points when their friends visit their pet on their own phones, as well as by successfully caring for their pet; scores are compared with other members in the same gaming community for a place on a scoreboard. The game is WAP based and ad-supported, delivering a free service that requires no download. The success of Tamagotchi’s and Nintendo’s Nintendogs would indicate that virtual pet games are wildly popular. Bringing the craze to the iPhone would seem like a logical step. → Read More
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