As we wrote a few months ago, SEO firm BrightEdge released a study showing that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results. And because of this many high-profile brands’ Facebook pages are buried in search results. Well, Facebook took note and decided to team up with the firm to co-author a white paper… → Read More

SEO firm BrightEdge is releasing a new study today that shows that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results.

BrightEdge reviewed the social media presence of the top 200 brands globally and found that close to 100 percent hold the top or near top rank in search results for the brand name’s website. But in… → Read More

In the wake of JC Penney’s link farming issue on Google, SEO firm BrightEdge released to a free auditing tool that tells brands about the quality of the backlinks to their sites and whether they may be at risk from paid links and link farms. It’s been over two weeks since the tool was released and BrighEdge has analyzed audits for more than 1,000 brands.

BrightEdge reports that the “improper… → Read More

JC Penney gets put in purgatory at Google for link farming. AT&T, Siemens and others are buying SEO links on Forbes and get busted. Employees of these brands may or may not have known exactly what was going on. But I’m guessing more than a few execs were unpleasantly surprised by the news.

Wondering who exactly is doing what to your brand out there in SEOland, and how bad of a hit you might… → Read More

San Mateo, CA-based BrightEdge is taking its enterprise-class, on-demand SEO platform global today. Originally founded in 2007 by former Salesforce.com exec Jim Yu and Lemuel Park, BrightEdge provides online marketers with cloud-based SEO software designed to help them increase revenue from organic search in a measurable way.

Now, companies and brands can manage their rank across search… → Read More