As we wrote a few months ago, SEO firm BrightEdge released a study showing that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results. And because of this many high-profile brands’ Facebook pages are buried in search results. Well, Facebook took note and decided to team up with the firm to co-author a white paper educating brands on social SEO.
Titled ‘Facebook for Social SEO,‘ the document gives brands and companies tips on the best practices to drive organic search performance for Facebook pages. We’ve embedded the white paper below. And the two companies will also conduct a webinar this month designed to get top brands better educated on improving rank of their pages.
Tips for brands to improve SEO for Pages include SEO friendly subtitles and descriptions on the social media pages, adding links to a brand’s website from the Facebook or Twitter page, using Brand names in posts on the Page and more. BrightEdge is also extending its enterprise SEO platform to include a more comprehensive offering for Brands who need help with optimizing their Facebook Pages.
Social SEO is a real problem for brands. Over 70 percent of major brands that BrightEdge studied had Facebook Pages that did not appear in the top 20 results of a search for the specific brand name.
It makes sense for Facebook to help Brands mitigate this issue, and it’s definitely a big vote of confidence for BrightEdge that the social network has tapped the startup to help educate brands on the platform.