BrightEdge Takes SEO Platform Global, Adds Baidu Chief Architect Ming Lei As Advisor

San Mateo, CA-based BrightEdge is taking its enterprise-class, on-demand SEO platform global today. Originally founded in 2007 by former exec Jim Yu and Lemuel Park, BrightEdge provides online marketers with cloud-based SEO software designed to help them increase revenue from organic search in a measurable way.

Now, companies and brands can manage their rank across search properties in multiple countries and continents. And Baidu Chief Architect Ming Lei has joined as a strategic advisor to provide guidance as BrightEdge optimizes their platform for international search engines.

Dubbed the BrightEdge SEO Platform, the startup’s SaaS allows marketers prioritize SEO campaigns based on forecasted revenue, execute coordinated SEO strategies across their entire company and tie everything to clearly defined business metrics. The product also comes with reporting tools that lets large enterprise analyze how their organic search performance stacks up against that of their competitors, and how it can be improved over time.

Since launching to the public in 2010, BrightEdge has gained a significant clientele, including seven of the top ten Fortune 1000 retailers. Other customers include Symantec and VMware. BrightEdge has raised $6.5 million in venture funding.