San Mateo, CA-based BrightEdge is today taking the wraps of its enterprise-class, on-demand SEO platform, after hammering on it for the past couple of years along with some early adopting key customers such as MySpace, Symantec and VMware.
Originally founded in 2007 by former Salesforce.com exec Jim Yu and Lemuel Park, BrightEdge provides online marketers with cloud-based SEO software designed to help them increase revenue from organic search in a measurable way.
Dubbed the BrightEdge SEO Platform, the startup’s solution lets marketers prioritize SEO campaigns based on forecasted revenue, execute coordinated SEO strategies across their entire company and tie everything to clearly defined business metrics. The product also comes with reporting tools that lets large enterprise analyze how their organic search performance stacks up against that of their competitors, and how it can be improved over time.
In other words, the platform is designed to give companies some much-needed insight into the business value of search engine optimization across the board.
Branders is another key BrightEdge customer. The company’s CEO, Jerry McLaughlin, says that BrightEdge not only delivers visibility into the value of SEO projects, but also provides actionable intelligence that has allowed Branders to grow the organic marketing contribution to its business by more than 60 percent.
In fact, BrightEdge claims it already helps manage over $1 billion in organic search revenue for the likes of Branders, MySpace (for over 50 Web properties), Trulia and others today. With the announcement of the platform’s general availability, starting today, the company expects that number to grow significantly in the next few months and years.
BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures (who most recently jointly injected $6.5 million in venture capital into the startup; the previous round was undisclosed).
Aside from Yu and Park, the company’s management team includes some former high-fliers from Salesforce.com, Digg, Google and AOL. Also worth noting: former Google exec Satya Patel (a partner at lead investor Battery Ventures), who helped build the Mountain View company’s AdSense business, sits on its board of directors.