Aaron Levie

  • Box KeySafe Aims To Simplify Encryption Key Management For SMBs

    Box KeySafe Aims To Simplify Encryption Key Management For SMBs

    Box announced a new product today called Box KeySafe that should help simplify encryption key management, putting it in reach of small to medium sized businesses (SMBs) who require encryption, but want to avoid the complexities associated with Box’s higher end Enterprise Key Management product. Many highly regulated industries have wanted to move to the cloud, but security and… Read More

  • Digital Transformation Requires Total Organizational Commitment

    Digital Transformation Requires Total Organizational Commitment

    Wherever you turn, businesses are facing tremendous disruptive pressure. What’s interesting is that the theory about how firms should be dealing with this massive change is itself in flux, transforming if you will, as organizations come to grips with the idea that the most basic ways they do business are being called into question. Just over a year ago when I researched this topic… Read More

  • A Year After IPO, Depressed Stock Price Not Bringing Box CEO Down

    A Year After IPO, Depressed Stock Price Not Bringing Box CEO Down

    It was just about a year ago that Box finally pulled the trigger and IPOed. It was a good day by all accounts, with an IPO price of $14 that promptly went up to $23 a share. Today that price sits below $10 a share, well below that $14 launch price and light years from that heady first day close. All that said, Box CEO Aaron Levie reports he has no regrets about going public and insists he… Read More

  • The Industrialist’s Dilemma Crunch Network

    The Industrialist’s Dilemma

    Ford made headlines at CES this week when it announced a major partnership that will integrate Amazon’s technology into its cars, also following rumors that the company is working with Google to develop and manufacture self-driving cars. Even a couple of years ago, these combinations would have seemed shockingly strange, but today the only thing remotely surprising is that it took… Read More

  • The Happy Home Company Raises $3.5M To Make Home Maintenance Easier

    The Happy Home Company Raises $3.5M To Make Home Maintenance Easier

    The Happy Home Company is aiming to eliminate the headaches of home maintenance and improvement, and it’s raised $3.5 million in seed funding. The company has been relatively quiet, at least in terms of talking to the media, since I wrote about it a year ago. CEO Doug Ludlow told me today that this was intentional — he wanted to work out the kinks in the model before making a… Read More

  • Aaron Levie, Box And A Whole Pile Of Apps

    Aaron Levie, Box And A Whole Pile Of Apps

    Box’s recent platform push is more than a new product direction for the company. The service may become a key revenue driver for the enterprise-facing productivity shop. I recently sat down with Aaron Levie, the CEO of Box, and his recently hired head of platform, Jeetu Patel, to dig into the matter. At its most basic, the quickly growing company wants to power the content layer of… Read More

  • Box Spikes 6% On News That CEO Aaron Levie Recently Purchased 15,000 Shares

    Box Spikes 6% On News That CEO Aaron Levie Recently Purchased 15,000 Shares

    Shares of Box, an enterprise collaboration shop, traded sharply higher today following news that the company’s CEO, Aaron Levie, recently purchased 15,000 shares. At a price, according to an SEC filing, of $11.1 per share, the dollar amount of the trade is not large, but its impact has been more than symbolic. Disclosure of the $166,500 purchase helped push shares of Box north by… Read More

  • Tim Cook Offers Microsoft An Olive Branch At Box Enterprise Event

    Tim Cook Offers Microsoft An Olive Branch At Box Enterprise Event

    Today at its BoxWorks event, Box CEO and co-founder Aaron Levie sat down with Apple CEO Tim Cook to discuss enterprise technology and collaboration. Although he leads a company that has been in heavy competition with Google and its Android OS for years now, Cook was surprisingly positive on Apple’s relationship with one of its former nemeses, Microsoft — especially when it comes… Read More

  • Box CEO Aaron Levie On Box’s Multi-pronged Growth Strategy

    Box CEO Aaron Levie On Box’s Multi-pronged Growth Strategy

    Box CEO Aaron Levie talked about his company’s multi-pronged growth strategies with TechCrunch’s Alex Wilhelm today at TechCrunch Disrupt NY. The strategy involves building access to vertical markets, letting customers and partners build applications on top of Box and embedding Box in applications to take advantage of Box services. The first part of Box’s strategy involves… Read More

  • Back To The Future In Enterprise SaaS Selling Crunch Network

    Back To The Future In Enterprise SaaS Selling

    Given the success of Box, it’s hard to imagine that founder Aaron Levie believes he should have done something differently in the company’s early years. However, while speaking to Storm Ventures’ Jason Lemkin at this year’s SaaStr conference, Levie revealed exactly what he would have changed. Although it is somewhat hidden in the rest of the interview, Levie points out… Read More

  • Box Breaks Out Of Application Box With New Developer Edition

    Box Breaks Out Of Application Box With New Developer Edition

    Box announced ‘Box Developer Edition‘ at its yearly BoxDev event today. The new approach allows developers to run their own Box “instance” inside of their application — their very own Box, in other words. This turns Box on its head in a sense because instead of running the Box application, and building apps on top of it, you are building something and embedding… Read More

  • Box CEO Aaron Levie Talks IPO Delay And Growth Strategies

    Box CEO Aaron Levie Talks IPO Delay And Growth Strategies

    Regardless, Levie didn’t have much time to savor the moment. He told TechCrunch in a wide-ranging interview last month that Box has no intention of standing still and he discussed his plans to keep the company growing, while trying to find ways to get more efficient. He also talked about the long road to IPO and what was behind Box’s thinking in delaying it for so long. One of the… Read More

  • Box Introduces New Client-Controlled Encryption Tool To Bring Stragglers To The Cloud

    Box Introduces New Client-Controlled Encryption Tool To Bring Stragglers To The Cloud

    Today, Box, a company that sells enterprise file management and collaboration tools, announced ‘Box Enterprise Key Management,’ or EKM. The new service will allow corporate customers of Box to self-store and manage the keys to a second layer of encryption on their data. That takes access of the data out of Box’s hands, giving more control and security to the… Read More

  • As Box IPO Surges, Startup Community Reacts

    As Box IPO Surges, Startup Community Reacts

    Box’s IPO was never a normal deal. When Wall Street cooled to tech IPOs last year, especially involving firms that are subscription-based with high customer acquisition costs, the Box offering became the canary in the Wall Street coal mine. The general consensus was that if Box succeeded, other firms could follow, allowing Silicon Valley and its attached investor class to breathe… Read More

  • Box Said To Price IPO At $14 Per Share, Will Raise $175M At $1.67B Valuation

    Box Said To Price IPO At $14 Per Share, Will Raise $175M At $1.67B Valuation

    Box has priced its IPO at $14 per share, according to a Reuters report citing an underwriter of the offering. The company initially priced its shares in the range of $11 to $13, a more conservative band than it had initially signaled in its first S-1 document. The price values Box at approximately $1.67 billion. Box last raised private capital at a $2.4 billion valuation, making the IPO… Read More

  • Forget the Apple Watch, Think Drones In The Enterprise

    Forget the Apple Watch, Think Drones In The Enterprise

    Yesterday we heard about the Apple Watch and I wrote an article suggesting the Watch will drive wearables in the enterprise. But just to show how fast the technology news cycle moves, today at TechCrunch Disrupt Aaron Levie, CEO at Box participating on a panel about drones, made a business case for the use of drones in an enterprise context, making Watches yesterday’s news… Read More

  • As Box Matures, It Resists Becoming Your Parents’ Content Management Platform

    As Box Matures, It Resists Becoming Your Parents’ Content Management Platform

    Box, a company that started almost a decade ago as a means of getting your files online, is maturing into a more full-service content management platform, but CEO Aaron Levie says you needn’t worry about it turning into a more traditional vendor. He says richer features announced yesterday at the company’s BoxWorks customer conference have been created in the context of… Read More

  • Jared Leto Is Surprise Guest At BoxWorks, Talks Digital Transformation

    Jared Leto Is Surprise Guest At BoxWorks, Talks Digital Transformation

    Musician and actor Jared Leto stopped by BoxWorks today and talked digital transformation in the entertainment industry, and in the ultimate act of sharing, he passed around his Oscar so people could take pictures with it. Leto has been in the music and movie industry for a long time and as he pointed out, back in the day, he couldn’t communicate directly with his audience. There was… Read More

  • Despite A Low Stake In Box, Aaron Levie Has A High Influence

    Despite A Low Stake In Box, Aaron Levie Has A High Influence

    Box CEO Aaron Levie made enterprise startups sexy again, though this week’s Box IPO announcement revealed that Levie only owns 5.7% percent of the company. (Levie sold off stock to raise the money he needed to punch through the enterprise space). But 28-year-old Levie, who has been credited with building a big company that genuinely makes life easier for people and companies, may take… Read More

  • Aaron Levie On Privacy and the Future of Box

    Box CEO Aaron Levie Says The Industry Needs A More Prosperous, Innovative Microsoft

    After participating in a panel discussion at TechCrunch Disrupt SF about the enterprise market, Box CEO Aaron Levie said to me in an interview that the industry needs an innovative and more prosperous Microsoft. However, while he writes passionately about Microsoft and its direction, he laughed at the idea of replacing Steve Ballmer. Levie wrote a blog post in August on TechCrunch about… Read More