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Insta-who? Today Facebook begins rolling out Facebook Camera for iOS to English-speaking countries, a standalone photos app where you can shoot, filter, and share single or sets of photos and scroll through a feed of photos uploaded to Facebook by your friends. Developed by Facebook’s photos team without the help of Instagram because the acquisition deal hasn’t closed yet, Facebook Camera looks a lot like the app TechCrunch leaked images of a year ago, and is designed for quicker publishing than Facebook’s multi-featured primary mobile app.
Facebook Camera lets you rapidly pick one or more photos, apply filters, tag friends and locations, add a description, and post. While its 14 filters, batch uploads, and streamlined interface are a big step up from Facebook for iOS, the design isn’t as beautiful as Instagram and neither are the photos you’ll see in it. When asked if Facebook Camera would become a direct competitor to the photosharing network it bought last month, a spokesman told me “As Mark asserted, we’re committed to building and growing Instagram independently, so I anticipate some healthy competition.” → Read More
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House Beautiful is hopping on the Pinterest bandwagon today courtesy of digital watermarking provider Digimarc, which has just introduced technology allowing consumers to pin magazine images from the real world to their Pinterest boards. While functionally similar to the online “Pin It” button, the Digimarc solution uses the company’s proprietary technology to embed an imperceptible watermark in a printed magazine image. When scanned, users are immediately taken to the pre-configured Pinterest page for the image, allowing them to then re-pin it to their own boards.
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