Video Shopping

YouTube’s latest features aim to help creators make more money from shoppable videos

Only weeks after TikTok Shop’s entry into the U.S. market, YouTube today is making it easier for consumers to shop products presented by its own creator community. The company is introducing new

YouTube to pilot test shopping from livestreams with select creators

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brand

Walmart to host a new livestream shopping event on TikTok, following successful pilot

In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as today Walmart ann

Video Pitch: In-Video-Shopping from ViCommerce

<img src="" class="shot2" /><em>Guest post: We've given Europe's tech video bloggers a mission to hunt down European startups every Frida