Video Shopping

Only weeks after TikTok Shop’s entry into the U.S. market, YouTube today is making it easier for consumers to shop products presented by its own creator community. The company is…

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of…

In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as…

Guest post: We’ve given Europe’s tech video bloggers a mission to hunt down European startups every Friday and get them to give an elevator pitch. We’ll be rotating this slot…