A developer of therapy devices for athletes is now worth $700 million thanks to superstar backers like Naomi Osaka

A crew of high-wattage celebrity athletes have teamed up to invest $47.8 million into Hyperice, a developer of medical devices designed to help players and fitness buffs recover after workouts or gam

Live streams of karate and niche sports are terrifying major sports leagues

Of the 100 most-watched live telecasts in the US in 2005, 14 were sporting events; in 2015, sporting events comprised 93 of the top 100 telecasts. That shift occurred because TV shows are shifting to

Amazon Prime Video will now show pay-per-view UFC fights

If you’re a UFC fan you’ll now have another place to watch fights – Amazon Prime Video. The online retailers just announced that starting with UFC 222 on March 3rd, all pay-per-view

Sling TV to host pay-per-view events, starting this weekend with UFC fight

Dish’s streaming service for cord cutters, Sling TV, will host its first ever pay-per-view event this weekend, by offering coverage of UFC: 214: Cormier v. Jones 2. The fight between former titl

UFC’s Dana White: “Twitter Is The Greatest Marketing Tool In The History Of The World”

I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10<sup>th</sup> in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the pa

Spar Kinect-Style With Urijah Faber In UFC Personal Trainer

<img src="http://www.crunchgear.com/wp-content/uploads/2011/04/ufcpersonaltrainer.jpg" />You knew something like this was coming as soon as Microsoft announced the <a HREF="http://www.crunchgear.com/2

The Internet Is The UFC's Future: The Story Of Heavy.com's Fight Day Live

<img src="http://www.crunchgear.com/wp-content/uploads/2011/03/jonesshogun.jpg" /><a HREF="http://www.crunchgear.com/tag/ufc/">UFC</a> has a tricky relationship with the Internet. The company’s pres

UFC Goes 3D This Week; 3net Begins ‘3Day Weekends’

<img src="http://www.crunchgear.com/wp-content/uploads/2011/03/diegosanchez.jpg" /><a HREF="http://www.crunchgear.com/tag/ufc/">UFC</a> has joined the <a HREF="http://www.crunchgear.com/2011/02/24/nba

How Does UFC's New & Improved Internet Pay-Per-View Stream Compare To The 'Real' Thing?

<img src="http://www.crunchgear.com/wp-content/uploads/2011/02/ufcneu1.jpg" />NeuLion announced a deal a few days ago to bring “a brand new service for <a HREF="http://www.crunchgear.com/tag/ufc/">U

Sports Streaming Sites, Including Roja Directa & Atdhe, Being Taken Down En Masse

<img src="http://www.crunchgear.com/wp-content/uploads/2011/02/chelseasnumbernine.jpg" />It would appear that several popular streaming sites are being taken down as we speak. One that I’m familiar

UFC Files Lawsuit Againt Justin.tv As It Tries To Elmininate Illegal Online Streams Altogether

<img src="http://www.crunchgear.com/wp-content/uploads/2011/01/ufclogo.png" /><a HREF="http://www.crunchgear.com/tag/ufc/">UFC</a> has continued its fight against copyright infringement by filing a la

UFC.com To Stream GSP-Koscheck 2 Prelims For Free

<img src="http://www.crunchgear.com/wp-content/uploads/2010/12/gsp.jpg" />A friendly tip to all the <a HREF="http://www.crunchgear.com/tag/ufc/">UFC</a> fans in the crowd. Spike TV won't be showing th

EA Sports MMA Producer Confirms EA Sports MMA 2 In Radio Interview

<img src="http://www.crunchgear.com/wp-content/uploads/2010/12/easportsmma2.jpg" />“There is definitely going to be an EA Sports MMA 2.” That's the big news coming out of yesterday's Figure Four D

Frank Mir v. Brock Lesnar III UFC Fight In Jeopardy: Will Twitter's Destructive Influence Never End?

<img src="http://www.crunchgear.com/wp-content/uploads/2010/11/mirlesnar.jpg" />I’m actually not here right now. I wrote this yesterday while listening to Kanye West’s new album, which I’m still

UFC Sends Google DMCA Copyright Infringement Notice Over Illegal Streams

<img src="http://www.crunchgear.com/wp-content/uploads/2010/11/ufc123.jpg" />Pirates may have had a hard time finding illegal streams of <a HREF="http://www.crunchgear.com/tag/ufc/">UFC</a> on Saturda

EA Sports MMA: ‘Dead On Arrival’ At Retail

<img src="http://www.crunchgear.com/wp-content/uploads/2010/10/eammas.jpg" /><a HREF="http://www.crunchgear.com/tag/ea-sports-mma/">EA Sports MMA</a> went on sale last week. The first week's sales? <a

Can Paul Heyman Save EA Sports MMA?

<img src="http://www.crunchgear.com/wp-content/uploads/2010/10/easportsmmah.jpg" />On the left, Fedor Emelianenko, probably the greatest mixed martial artist to ever live. I don't want to hear any arg

UFC Continues Its War Against Piracy, Sues British (!) Stream Provider

<img src="http://www.crunchgear.com/wp-content/uploads/2010/10/lcufc.jpg" /><a HREF="http://www.crunchgear.com/tag/ufc/">UFC</a>'s war against piracy continues, with word that Zuffa, the promotion's p

Despite Legal Threats, UFC Streams Still Easy To Find

<img src="http://www.crunchgear.com/wp-content/uploads/2010/08/UFC117a.jpg" />Last night was the first big test for the stream police after Zuffa, parent company of <a HREF="http://www.crunchgear.com/

Ustream Vows To Stop UFC Streamers, Makes It Easier For Copyright Owners To File Complaints

<img src="http://www.crunchgear.com/wp-content/uploads/2010/08/ufc117.jpg" />A few days ago we learned that the <a HREF="http://www.crunchgear.com/2010/07/26/ufc-subpoenas-justin-tv-ustream-tv-for-nam
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