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Privacy
European carriers file to create joint venture for opt-in ad targeting of mobile users
12:01 pm PST • January 9, 2023
European telcos are moving ahead with a plan to create a joint venture to offer opt-in “personalized” ad targeting of regional mobile network users following trials last year in Germany.…
Privacy
Uh oh! European carriers are trying to get into ‘personalized’ ad targeting
10:15 am PDT • June 24, 2022
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for…
