software sales
Startups
The psychology behind startup dealmaking: Pitching your pilot to an industry Goliath
1:29 pm PDT • October 9, 2023
Startups must maintain acute awareness of often short-term corporate psychology, embracing adaptability and nurturing internal champions.
Startups
TechCrunch+ roundup: Bridge round bingo, SaaS sales smarts, tracking monthly expenses
10:55 am PDT • August 9, 2022
“If you can frame your product as a way to boost revenue or cut costs, people will find a budget.”
Similar to how certain macroeconomic conditions have provided a long-term boost, a reversal of those conditions could do the opposite.
