Whatever the specific motivations might be, giving consumers more access to repair their own electronics is generally a net positive. After years of referring consumers to Genius Bars, Apple announced
Apple has announced that its Self Service Repair store for iPhones and MacBooks is now open for business in Europe. First announced last November, the repair program essentially enables anyone to purc
Four months after opening its Self Service Repair offerings to iPhone owners in the U.S., Apple is adding a handful of MacBooks to the mix. When the laptop repair program opens tomorrow, it will inclu
I’ve been covering Apple in various capacities for a long time now. Over the years, I don’t know that I’ve seen an announcement from the company as unexpected and warmly received as Self Service