Rony Abovitz

Hello readers, and welcome back to Week in Review! Last week, I talked about the future of this newsletter and what’s coming next. The short of which is that in…

Augmented reality’s half-decade of stagnation

Magic Leap has had one hell of a journey, and to their credit, it seems investors are still addicted to giving them money. The augmented reality startup announced today that…

Seven years after raising $542M at a $2B valuation, Magic Leap raises $500M at a $2B valuation

Peggy Johnson, the former executive vice president of business development at Microsoft, has been named as the new chief executive of Magic Leap, the company said in a statement. Johnson,…

Magic Leap has a new chief executive and it’s former Microsoft exec Peggy Johnson
AI

Magic Leap CEO Rony Abovitz is out

6:34 pm PDT • May 28, 2020

Magic Leap talked a big game, and few were more responsible for fostering a cult of hype and excitement around its vision of the future than the company’s founder and…

Magic Leap CEO Rony Abovitz is out

Magic Leap’s $2.6 billion bait and switch

12:00 pm PDT • April 26, 2020

Intended or not — I assume it wasn’t — Magic Leap became a $2.6 billion bait-and-switch, the consequences of which are now all too apparent.

Magic Leap’s $2.6 billion bait and switch
AI

The sorry state of AR startups in 2019

8:07 am PST • December 20, 2019

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their runaway success…

The sorry state of AR startups in 2019

Stealthy mixed reality startup Magic Leap has been having a bit of a tough time on the publicity front of late… which likely explains why CEO Rony Abovitz felt the…

What can we learn from Magic Leap’s latest PR trip?

Anyone hoping that Magic Leap would share exact plans today about when it will debut its “mixed reality” technology was probably a little disappointed. At a Fortune conference in Aspen this afternoon, Magic Leap founder…

Magic Leap says it will debut its product . . . “hopefully soonish”

Magic Leap is showing what it might look like to use its hardware for augmented reality gaming in the future, with a new demo of what the team is apparently…

Watch Magic Leap’s Video Of Seamless Augmented Reality Office Game Play

It’s rare that a company can stay relatively secretive while raising a huge amount of funding, but Florida’s Magic Leap has managed that. The startup, led by CEO Rony Abovitz,…

Magic Leap Secures $542M Led By Google For “Lightweight Wearable” Tech That Merges Physical And Digital Worlds