public relations

  • Ways PR Agents Piss Off Journalists, and a Few Companies That Do It Right


    In a perfect world, the best products would get lots of press coverage, and the crappy ones would be lucky to find a spot in Sky Mall. Unfortunately, the product placement dance is a bit more complex than that, and companies hire PR staff for a reason. I’ve been in the tech writing business for years, and have booked or placed products in magazines, on network TV, blogs, and dozens… Read More