Product-led growth strategy
Startups
TechCrunch+ roundup: PLG and enterprise sales, SaaS pricing strategy, OPT options
10:05 am PDT • October 21, 2022
After staging our first TechCrunch Disrupt in San Francisco in three years, Slack is much quieter than usual this morning.
Even the best PLG products don’t propel their own viral popularity forever. All companies eventually face a similar challenge: To keep growing, sales teams must be hired, and a pipeline…
Startups
4 ways cybersecurity startups can boost adoption and shorten time to value
6:00 am PDT • October 4, 2022
Short time to value is a powerful argument for people to spend more time exploring and further evaluating your product.
Startups
3 ways to implement a product-led sales motion to unleash PLG’s revenue potential
7:00 am PDT • September 26, 2022
To drive revenue growth and profitability, the product-led growth model requires a different way of approaching sales: product-led sales.