The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Alex, Natasha and Mary Ann jumped on the mic, with Theresa
The creator subscription company Patreon is the latest company to be affected by a long line of tech layoffs. CEO Jack Conte wrote in a letter to staff — cross-posted to Patreon’s blog
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Patreon has confirmed it has laid off five employees from its security team. Emily Metcalfe, a former senior security engineer at Patreon, said in a LinkedIn post on Thursday: “So for better or
Before he was the founder and CEO of Patreon, Jack Conte was a musician, mostly posting videos of his songs on YouTube (which he still does). Now, running a company that helps creators earn predictabl
On stage at VidCon, Snap announced its first accelerator program for emerging Black creators. Over the course of a year, Snap will pay 25 selected applicants $10,000 a month ($120,000 total) to help l
Patreon announced the results of its first creator census, which invited the community to share feedback about how the fan membership platform can best support independent creatives. Out of 250,000 cr
Though the creator economy is rapidly growing and changing, there isn’t much existing research about the space, making it difficult for stakeholders to understand what’s going on behind th
Last year, SEON, which has an anti-fraud platform designed to fight accounts raised a $12 million Series A. It does this by looking at a customer’s ‘digital footprint’ – especially their s
Uploading paywalled audio on Substack isn’t new, but the newsletter platform is re-upping its attempt to woo podcasters into using its service. Substack posted two blog posts today urging creato
Tumblr is launching its second attempt at a monetization feature today. Rolling out in the U.S. now and soon globally, Tumblr Tips will let bloggers receive one-time payments from their supporters. Tu
How should creators think about monetizing their work today? TechCrunch’s Amanda, Natasha, and Alex worked to map out some possible routes forward.
The newsletter monetization platform Substack announced on its blog today that it’s testing video uploads in private beta. Like existing newsletter posts, creators can decide whether they want t
The inherent tension within the creator economy lies between the promise of financial freedom and the realization this freedom comes at a cost.
Creator monetization startups are cropping up left and right as the tech world embraces the fast-growing creator economy. But Patreon, founded in 2013, has been around since before words like “i
Discord is introducing a new way for creators to make money by offering community members access to paid, subscriber-only content. The new premium membership offering was among the company’s mos
Launching today in beta, Playground is a social platform that seeks to help people discover and develop community while empowering creators to monetize their audience. For now, the beta is open to sel
In the age of the individual creator, creator tech’s responsibility to the creators themselves is as much an ethical position as it is one of self-preservation.