Olipop

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Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi

Some of the new venture-backed beverage startups are hoping to upend the industry by creating new drink categories.

8:00 am PDT • March 23, 2024
Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi

Company co-founders say Olipop is “the first major disruptive innovation in the soda category in over 40 years since Coca-Cola launched Diet Coke in 1981.”

Camila Cabello, Mindy Kaling, Gwyneth Paltrow pour capital into Olipop’s mission to change soda