Marketing

India’s Hansel raises $4M to bring its app development platform to the US

Hansel, an India-based startup that enables more agile product development inside companies, has pulled in $4 million as it seeks to expand its business to the U.S.. The startup was founded in 2015 an

Market research firm GlobalWebIndex takes first VC with $40M Series A

Market research firm GlobalWebIndex, which provides consumer insight data for marketing purposes for customers including Google, Spotify, WPP, IPG and Omnicom Group, has closed a $40 million Series A

Miles gives you reward miles for almost everything

Reward miles are nice if you fly a lot but what if you bike or take Lyfts or just like to wander around town? A new app called Miles aims to give you rewards for all of those things, bringing the conc

Southeast Asia’s Grab hit by backlash over changes to customer loyal program

Life without Uber should be simple for Grab, but a battle with regulators in Singapore could see the company’s acquisition of Uber’s Southeast Asia business unwound while some consumers ha

SessionM customer loyalty data aggregator snags $23.8 M investment

SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner

Alibaba boosts its offline reach with $2B+ investment in outdoor digital marketing firm

Alibaba is investing big bucks into offline distribution. The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that ope

Mention Me, the referral marketing platform, raises $7M led by Eight Roads Ventures

Mention Me, the London-headquartered referral marketing platform, has raised $7 million in further funding. The round is led by Eight Roads Ventures and is the first time the five and a half year old

Prime Down: Amazon’s sale day turns into fail day

Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so

MallforAfrica and DHL launch MarketPlace Africa global e-commerce site

MallforAfrica and DHL are giving African merchants a global stage. This week the online retailer and delivery giant launch MarketPlaceAfrica.com: an e-commerce site for select African artisans to se

App marketing platform AppLovin launches mobile application publishing studio, Lion Studios

Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on buil

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in onl

Adobe could be the next $10 billion software company

Adobe reported its Q2 FY’18 earnings yesterday and the news was quite good. The company announced $2.2 billion in revenue for the quarter up 24 percent year over year. That puts them on an impressiv

Tailor Brands raises $15.5M for AI-driven logo creation and more

Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced this morning that it has raised $15.5 million in Series B funding. CEO Yali Saar has

We love augmented reality, but let’s fix things that could become big problems

Cyan Banister Contributor Cyan Banister is a partner at Founders Fund, where she invests across sectors and stages with a particular interest in augmented reality, fertility, heavily regulated industr

Marketing platform Punchh raises $20M Series B to give brick-and-mortar retailers better data analytics

Founded in 2010 as an online loyalty card service, Punchh has since grown into a marketing platform serving more than 115 restaurant chains, including Pizza Hut and Quiznos. Now it’s raised a $20 mi

PlayingViral helps marketers grabs millennials’ attention with quick, interactive surveys

Millennials have been accused of possessing shorter attention spans than goldfish. Though that claim is questionable, online marketers know display ads and even sponsored content are no longer enough

Kahuna comes out of the gate with customer engagement platform

We keep hearing about the value of customer experience from some of the world’s biggest software companies. Last week Adobe trotted out the customer experience system of record at Adobe Summit.

Insider raises $11M to help internet marketers do better internet marketing

Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India. The startup is originally

As marketing data proliferates, consumers should have more control

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe anno

IoT devices could be next customer data frontier

At the Adobe Summit this week in Las Vegas, the company introduced what could be the ultimate customer experience construct, a customer experience system of record that pulls in information, not just
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