Marketing

Tailor Brands raises $15.5M for AI-driven logo creation and more

Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced this morning that it has raised $15.5 million in Series B funding. CEO Yali Saar has

We love augmented reality, but let’s fix things that could become big problems

Cyan Banister Contributor Cyan Banister is a partner at Founders Fund, where she invests across sectors and stages with a particular interest in augmented reality, fertility, heavily regulated industr

Marketing platform Punchh raises $20M Series B to give brick-and-mortar retailers better data analytics

Founded in 2010 as an online loyalty card service, Punchh has since grown into a marketing platform serving more than 115 restaurant chains, including Pizza Hut and Quiznos. Now it’s raised a $20 mi

PlayingViral helps marketers grabs millennials’ attention with quick, interactive surveys

Millennials have been accused of possessing shorter attention spans than goldfish. Though that claim is questionable, online marketers know display ads and even sponsored content are no longer enough

Kahuna comes out of the gate with customer engagement platform

We keep hearing about the value of customer experience from some of the world’s biggest software companies. Last week Adobe trotted out the customer experience system of record at Adobe Summit.

Insider raises $11M to help internet marketers do better internet marketing

Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India. The startup is originally

As marketing data proliferates, consumers should have more control

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe anno

IoT devices could be next customer data frontier

At the Adobe Summit this week in Las Vegas, the company introduced what could be the ultimate customer experience construct, a customer experience system of record that pulls in information, not just

Adobe wants to be your customer experience record keeping system

For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes. Adobe Cloud Platform has lo

IBM can’t stop milking the Watson brand

More than seven years after IBM Watson beat a couple of human Jeopardy! champions, the company has continued to make hay with the brand. Watson, at its core, is simply an artificial intelligence engin

The case for boosting enterprise software startups with services

One of the truisms of software business strategy is that services is bad business; heck, we’ve also said it. The reason, put bluntly, is that it’s a business with low margins and is not as scalab

Facebook’s tracking of non-users ruled illegal again

Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track internet users across

As ad dollars erode, tech investments point the way forward for networks

There's no doubt that linear advertising revenues are going to decline in the coming years for big networks. Squeezed by Facebook and Google on one side, and impossible consumer expectations created b

German antitrust office starts asking questions about online ad platform giants

Germany's national competition regulator has announced it's looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market

Google expands controls to let you mute those annoying ads that follow you on every site

At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thin

Apple’s augmented reality tool kit can now detect walls and 2D images in beta

Apple is rolling out an upgrade to its augmented reality toolbox, ARKit, to developers in a beta version today. ARKit 1.5 adds a few marquee features including one big one: wall detection. Up until th

Google and Salesforce unveil first elements of partnership

Last fall at Dreamforce, Google and Salesforce announced a partnership. Today, the two companies unveiled the first pieces of that agreement. For starters, Google Analytics 360 users can now import da

LiveMap shows off latest prototype of augmented reality motorcycle helmet

LiveMap launched in TechCrunch’s Hardware Battlefield CES 2014 and is getting closer to producing its augmented reality helmet. Since launching, the product has evolved to a working prototype. I

FabFitFun expands its empire with a new app for Apple TV and Amazon Fire

FabFitFun, the women's lifestyle subscription service and media company that's become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video

Giving online retailers a physical returns location nets HappyReturns $8 million

As online retailers continue to seek out ways to bridge the digital divide between themselves and their customers, Happy Returns, which provides physical locations for online shoppers to return and
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