Marketing

  • Microsoft signs up Adobe for its Azure cloud computing services

    Microsoft signs up Adobe for its Azure cloud computing services

    Microsoft and Adobe today announced a major partnership that will see Adobe deliver its cloud services on Microsoft Azure and that will make Adobe the preferred marketing service for Microsoft’s Dynamics 365 Enterprise CRM solution. Microsoft says Adobe will now make Azure its “preferred cloud platform” for its three main services: the Adobe Marketing Cloud, Creative Cloud… Read More

  • The biggest problem with Snapchat’s geofilter product

    The biggest problem with Snapchat’s geofilter product

    Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected. Why? Someone… Read More

  • Yala’s new chatbot knows the best time to post to social networks

    Yala’s new chatbot knows the best time to post to social networks

    Need to post content to multiple social networks at the same time? A new chatbot called Yala wants to help. The bot, live now on Slack with Facebook Messenger support coming soon, not only does the work of posting for you, it’s also intelligent enough to know when to post. That is, Yala uses algorithms and machine learning to determine the best time to post in order to increase… Read More

  • Lerer Hippeau’s Ben Lerer says FOMO is inevitable, but resistance is possible Crunch Network

    Lerer Hippeau’s Ben Lerer says FOMO is inevitable, but resistance is possible

    In the world of tech and investing FOMO is a dominant theme that drives much of investment decision-making at the early stage. Ben Lerer, Managing Partner at Lerer Hippeau Ventures, goes as far as stating, “FOMO is an inevitable part of life as an investor,” in our latest interview. However, there are methods and processes that can be used to mitigate the effects of FOMO. 1. Read More

  • Snapchat’s 8-bit Serena Williams game is interactive history

    Snapchat’s 8-bit Serena Williams game is interactive history

    A new game from ESPN’s Discover channel sponsored by Gatorade highlight Snapchat’s efforts to distinguish itself as a marketing vector for brands, as well as its potential to expand beyond its media sharing origins with add-on apps and features that could end up with it resembling a more multi-faceted platform. Serena Match Point isn’t ground-breaking in terms of… Read More

  • Cogito leverages human behavior to nudge customer relationships

    Cogito leverages human behavior to nudge customer relationships

    We’ve all had crappy customer service calls. Primed by staticky elevator music and the ever-mysterious agitating echo, most of us come into calls with strained patience. On the line, customer service and sales agents are paid to build relationships, but after a long day of working with callers (who typically only call if they’re having a problem), even the bubbliest of people can… Read More

  • How digital has redefined go-to-market strategy Crunch Network

    How digital has redefined go-to-market strategy

    By using technology and finding the right collaborations, companies can disrupt new markets, solve customer pain points and distribute value across the chain. Here are the top four marketing principles of today’s disruptors. Read More

  • How Google Analytics ruined marketing Crunch Network

    How Google Analytics ruined marketing

    Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read More

  • Zeta Interactive acquires Acxiom Impact for over $50M

    Zeta Interactive acquires Acxiom Impact for over $50M

    Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to the companies tell me the acquisition price was just north of $50 million. Zeta Interactive, which was co-founded by David Steinberg… Read More

  • Facebook is testing video ads during Live broadcasts

    Facebook is testing video ads during Live broadcasts

    If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Adage. The move shouldn’t be a surprise for anyone who follows Facebook and their various video products. Video ads are lucrative for Facebook and a Live product devoid of ads would cause… Read More

  • How marketers and brand managers can prepare for the cognitive era Crunch Network

    How marketers and brand managers can prepare for the cognitive era

    Sensors are all around us, not just in our cars but in our homes, our phones, our airplanes, our elevators, our workplaces and on our wrists; they are ubiquitous. They protect us, warn us and, in some cases, even inspire us to live better, healthier lives. The cognitive era is here, and machines will be increasingly trusted to not only collect and analyze data, but to help us make our decisions. Read More

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