LTV

SaaS companies need to rethink the way they incentivize service teams and align them more closely with product teams.

Are your product and service teams creating value for customers?

There’s one metric that companies must get right in order to demonstrate their potential for growth and attract investors: their LTV/CAC ratio.

A founder’s guide to calculating CAC and LTV the right way

Featured Article

These simple metrics will tell you if your startup is ready to scale

Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.

11:30 am PDT • July 21, 2021
These simple metrics will tell you if your startup is ready to scale

Featured Article

Long-term profitability is the only growth metric that matters

The majority of Fortune 500 and Silicon Valley startup marketing budgets aren’t optimized for long-term profitability.

8:20 am PDT • June 17, 2020
Long-term profitability is the only growth metric that matters