• Snapchat rolls out a trio of new ad products using its lenses and geofilters

    Snapchat rolls out a trio of new ad products using its lenses and geofilters

    In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored Creative… Read More

  • Gadget Story Time with Spectacles

    Spectacles by Snap are a lot of fun! Join us as we put them through their paces, try them out, talk to people on the street and just have a really great day. I would tell you more, but I don’t want to ruin it for you. Alright… enjoy the show. Read More

  • Spice up your Snapchats with Stickers, not just emojis

    Spice up your Snapchats with Stickers, not just emojis

    Snapchat just rolled out an update that lets users decorate their Snaps with the 200+ stickers they released as part of Chat 2.0. The new feature works exactly like emojis — they even live inside the same button on the camera screen. Just like the emoji feature you can drag, resize and reposition any sticker on your photos or videos. The stickers even work with Snapchat’s new… Read More

  • Apple Patents Two Ways To Extend Mobile Device Camera Performance Via Hardware Add-Ons

    Apple Patents Two Ways To Extend Mobile Device Camera Performance Via Hardware Add-Ons

    Apple has been granted two patents relating to ways it might look to extend/augment the built in camera lenses on its mobile devices in future. The two patents, granted to Cupertino by the U.S. Patent and Trademark Office, are: Patent No. 8,638,369 for a “Back panel for a portable electronic device with different camera lens options” and Patent No. 8,639,106 for a… Read More

  • New Carl Zeiss Lenses Are So Nice, They Come In Their Own Briefcase

    Carl Zeiss just announced a bundle of prime lenses for both Canon and Nikon DSLRs. The bundle includes five prime lenses ranging from a 21mm f2.8 to a 85mm f1.4. All the lenses fit conveniently in a waterproof case, custom fitted for the lenses. These would be great for filmmakers and photographers or anyone with a spare $6000 lying around. Press Release after the break. Read More

  • Review: Gunnar Optiks 3D glasses

    There’s no doubt about it: 3D is here to stay. Although it’s been almost two years since I gawked at 3D TVs at IFA 2008, there’s still little penetration in the consumer space. Hollywood is going gangbusters with the technology, though: 25 major films are slated to be released in 3D in 2011, and DreamWorks and Disney have promised that all of their animated films will be… Read More

  • Gunnar Optiks joining forces with Carl Zeiss to make new lenses

    Gunnar Optiks, makers of advanced lenses to ease eye strain for computer users, is teaming up with Carl Zeiss to bring a whole new class of “optics” to you. Not a whole lot of details at this point, other than Zeiss coatings and tints “will be used on the Gunnar Optiks lenses to change the lenses to suit specific digital viewing environments.” Read More

  • Canon adds two tilt-shift lenses to their stable

    Canon announced two new tilt-shift lenses yesterday, a 25mm and and 17mm. Tilt-shift lenses are typically used for landscape or architectural photography, and have very specialized uses. Read More

  • Canon zoom lens in pieces — many, many pieces

    The engineering behind lenses, especially zoom lenses, is astonishing in its precision and complexity. No time is this more apparent than when you can get a good look at what’s inside a lens. A FredMiranda forum member took apart a bum 17-85mm EFS Canon lens and found it to be full of glass, rings, and other wonderful things. If you cut a lens in half you get the inside picture, but… Read More

  • Pentax announces DA* 60-250mm f/4 ED[IF] SDM, DA* 55mm f/1.4 SDM, AF160FC Ring Flash, DA 15mm f/4 ED AL Limited lens and 1.4X Rear Converter SDM at Photokina

    Also announced at Photokina from Pentax are the following lenses, flash and other trinkets: DA* 60-250mm f/4 ED[IF] SDM, DA* 55mm f/1.4 SDM, AF160FC Ring Flash, DA 15mm f/4 ED AL Limited lens and 1.4X Rear Converter SDM. The * lenses are dust and water resistant and also come with extra-low dispersion (ED) optical elements. They’ve also been treated with Pentax’s original… Read More

  • Nice new Zeiss lenses for your Canon

    I’ve always been skeptical about third-party lenses, but I know in my heart that even Canon makes some stinkers (18-55mm EF-S anyone?) and on the flipside Sigma and Tamron probably have some great glass. But there isn’t even any room for doubt with Carl Zeiss — the famous lensmaker is bringing its craft to Canon’s EF mount. These Planar T* F/1.4 50mm and 85mm lenses… Read More

  • Official Leica M8.2 and F/0.95 lens press release leaked

    Oh man, I desperately want one of these cameras. If you look in the sidebar, you’ll see a BlogTalk Radio thing where you can hit play and almost immediately listen to me salivating over the new Leica gear. I can’t afford it, of course, but I can’t afford your mom either and I still talk about her! Moving on… the Leica M8.2 is not an SLR, but I trust them to make a… Read More

  • Leica's new F/0.95 lens, yes F/0.95

    Damn, Leica. I know you make awesome lenses and all, but a sub-F/1 production lens? When Kubrick had his f/0.7 lens made specially for Barry Lyndon, it appropriated NASA tech and the rear element was 4mm from the film plane (very dangerous). It was also hand-made and priceless. These Leica Noctiluxes are the next best thing: incredibly expensive. €8000 or over $11,000 will buy you one… Read More

  • Eye-shaped camera uses curved sensor

    History with CrunchGear! For a long time, the light-sensitive part of a camera has been flat. This is for two main reasons. First, photography originally used glass plates and prints involved a gelatin which would coalesce on anything but a flat surface. This lasted until the digital age, when the new obstacle became that the light-sensitive chips are generally manufactured like other… Read More

  • Pics of SLR cameras and lenses sawn in half – very cool

    I’ve actually been looking for pictures like this for ages. I find SLRs and lenses very fascinating, but it wasn’t until I saw a lens cut open like this in the window of a shop in Paris that I understood just how complicated they are. You ask what you’re paying for when you buy a really good prime lens or a $1000 zoom; you’re looking at it. The first picture is cool, as… Read More

  • Sunex SuperFisheye 5.6mm full-circle lens

    Sometimes 14mm isn’t wide enough. Honestly, I don’t need a lens that wide, but with popular cropped-FOV DSLRs like the Rebel XT and Nikon D40, you lose a lot of those precious millimeters so there’s definitely a market for something like this. 5.6mm is insanity though — and as you can see, it covers a lot of real estate. Still, if you’re trying to get the… Read More

  • Telescoping lens for iPhone camera, why the hell not?

    Yes. Yes. I say yes to weird-ass accessories. This one’s only $19, too. It’s a telescoping lens for your iPhone camera that can “Overcome the short coming of camera cellphone that can only near-sighted, it also makes distant view for you at the moment.” What does that mean? Who knows, but it sounds delightful. The lens seems to work in tandem with a… Read More

  • CrunchDeals: Canon lenses, speedlites with deep discounts

    There’s a plethora of lenses to choose from with pretty good prices. The rebates are instant so you won’t have to worry about making any silly deadline. Devin is taking a dump in his pants right now and yelling at me for finding this. Poor guy. A complete list when you hit the link. Read More

  • CrunchDeals: Tamron lens rebate program

    Anyone get a new DSLR over the holidays? Looking to fill that, otherwise, empty camera bag with a few more lenses? Of course you are. I know I am. Tamron has a pretty sweet rebate going on through the end of March. If you’re without a Pentax, Nikon, Canon or Sony then you’re out of luck. Nine lenses out of the Tamron lineup have been chosen and rebates range from $10 up to… Read More

  • Liquid lenses work like your eyes, but don't cut out your eyes yet

    Itochu and Holochip — yeah, I know. Never heard of them either. — have teamed up to make liquid lenses that will offer optical zoom and image manipulation without the mess of digital extrapolation. A tiny motor and squishy lens will work in tandem to deform the optics to zoom in and out without physically moving the lens forward or backwards. This means thinner, better optical… Read More