Facebook marketing

Teach yourself growth marketing: How to perform growth experimentation through A/B testing

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

Marketers say Facebook video metrics scandal is overblown

“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social mar

Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn't room for everything, and the competition for feed sp

Facebook’s Secret New “Business Manager” Could Compete With Developer Partners For Marketing Dollars

TechCrunch has discovered a big, unannounced marketing tool from Facebook called Business Manager that lets teams at enterprises and agencies manage multiple ad campaigns and Pages in one interface. T

Advengers Assemble! Facebook Gathers Creative Council Of Agency Execs To Advise On Product

If Facebook is going to get its share price above water, it needs the support the ad agencies. So today <a target="_blank" href="http://facebook-studio.com/news/item/announcing-the-creative-council-an

SEO Was Yesterday. 500 Startups’ PostRocket Fires Up $610K For Facebook News Feed Optimization

Businesses struggle to come up with what to post to their Facebook Page each day, and making those posts actually get seen is a difficult as the dark arts. That's why <a href="http://getpostrocket.com

Facebook Chips Away At Marketing Providers By Adding Native Page Admin Roles and Scheduled Posts

What once you had to use or pay for outside software to do, Facebook now offers for free. Facebook today rolled out <a href="https://www.facebook.com/help/?faq=289207354498410#What-are-the-different-