Emily Paxhia

Cannabis, sextech and psychedelics are often lumped together under the "vice" category — a characterization that prevents many VCs from investing in these spaces. But does that make sense?

Bear markets and high interest rates often cause investors to turn away from anything resembling a risky investment. Yet, now is a good time to take another look at the cannabis sector in the U.S.

To understand where the cannabis market is going, we talked to four investors who have been quite active in backing cannabis-related startups in the country.

If you’re a cannabis investor or a founder working on a cannabis-related startup, you’ve probably heard of Poseidon Asset Management. The San Francisco-based investment firm is one of very