DoubleClick

Now you can buy TV ads through Google’s DoubleClick

Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a

Google Acquires mDialog To Improve DoubleClick’s Video Advertising

Google today announced that it has acquired video advertising company <a target="_blank" href="https://www.mdialog.com">mDialog</a>. In <a target="_blank" href="https://plus.google.com/+doubleclick

Google Launches Partner Select, A Programmatic Video Ad Marketplace For Premium Content

The market for online video ads continues to grow rapidly as more advertisers shift their spending from TV to the web. Google unsurprisingly wants to own its share of this market. In order to court la

Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX

Google and Facebook are getting a bit friendlier despite their social networking competition. Google's DoubleClick ad buying software will soon allow clients to buy retargeted ads on Facebook. FBX, Fa

Google Will Soon Launch Google Web Designer, A Free HTML5 Development Tool For Creating Web Apps, Sites And Ads

Google will soon launch Google Web Designer, an HTML5 development tool for "creative professionals." The service, Google says, will launch within "the coming months" and is meant to "empower creative

(Founder Stories) O’Connor On What Makes A Good Entrepreneur: “Have You Told Your Boss To Shove It?”

<a href="http://www.crunchbase.com/person/chris-dixon">Chris Dixon</a> begins this episode of <a href="http://www.techcrunch.tv/show/founder-stories">Founder Stories</a> with <a href="http://www.c

(Founder Stories) Kevin O’Connor: “The Search Is Over, Tomorrow We Start The Business”

A serial entrepreneur, <a href="http://www.crunchbase.com/person/kevin-oconner">Kevin O'Connor's</a> latest venture is <a href="http://www.crunchbase.com/company/findthebest">FindTheBest</a>, a com

(Founder Stories) Fmr. DoubleClick CEO, Kevin Ryan "We Lost 70% Of Our Clients" (TCTV)

<img src="http://tctechcrunch.files.wordpress.com/2011/05/ryan.jpg" /> Former <a href="http://www.crunchbase.com/company/doubleclick">DoubleClick</a> CEO, <a href="http://www.crunchbase.com/person/k

DoubleClick Ad Planner's Bestiality Bug (Screenshot)

<img src="http://tctechcrunch.files.wordpress.com/2010/09/extreme-porn.png"> Is Google serving up ads targeted at sites which categorize themselves as "extreme porn," bestiality," and "child porn"?

Head Of Affiliate Network Leaves Google, Joins Behavioral Marketing Firm

<img src="http://tctechcrunch.files.wordpress.com/2010/03/henger.jpg" />Behavior-based marketing solutions provider <a href="http://www.catalinamarketing.com/">Catalina Marketing</a> has scored a big

DART Is Now DoubleClick For Publishers, Google Ad Manager Gets Rebranded DFP Small Business

<img src="http://tctechcrunch.files.wordpress.com/2010/02/dfp.jpeg"> If you run a Website that uses DoubleClick's DART ad server or Google Ad Manager, those products just got a major upgrade and rebr

Google's DoubleClick Launches New Marketplace For Display Ads

<img src="http://tctechcrunch.files.wordpress.com/2009/09/DoubleClick.com-215x57.jpg" width="215" height="57" /> Google, which has <a href="http://www.beta.techcrunch.com/2008/09/04/the-great-online-

Adgregate Markets Scores Distribution Deal With Google's DoubleClick

<img src="http://tctechcrunch.files.wordpress.com/2009/04/24117v2-max-250x250-215x30.jpg" width="215" height="30" /> <a href="http://www.adgregate.com/">Adgregate Markets,</a> a <a href="http://www.b

The Great Online Advertising Divide Widens

<img class="shot" src="https://beta.techcrunch.com/wp-content/uploads/2008/09/mk-ar605a_searc_ns_20080903220026.gif" alt="eMarketer Online Advertising data" /> As online advertising spending continue

Google To Sell Performics

Google has announced that it will sell Performics, the search engine marketing arm of Doubleclick. As we reported March 12, Performics presented a major conflict of interest for Google as the service

Google Now Selling SEO Services Via Performics

As we reported yesterday, Google has now successfully acquired DoubleClick after receiving EU approval for the deal. While the focus has been rightly on display advertising, many have missed one part

Eyeblaster Files For $115 Million IPO

Online advertising firm Eyeblaster has registered for a $115 million initial public offering on the NASDAQ. Lehman Brothers and Deutsche Bank Securities are serving as joint bookrunners with UBS Secur

EU: Microsoft's Last Stand Against Google's Acquisition of DoubleClick

As we reported December 20, the last hurdle to Google’s acquisition of Doubleclick now rests with the European Union after obtaining approval for the merger in the United States. One company pet

Google-DoubleClick Deal Passes FTC Hurdle. Now Comes the Hard Part: Europe

As we noted earlier, the FTC has indeed cleared Google’s $3.1 billion acquisition of DoubleClick. Notably, the FTC required no conditions for clearing the transaction, which is a big win for Goo

Google Set To Get DoubleClick Approval As Christmas Present

The Federal Trade Commission (FTC) will rule in favor of Google’s acquisition of DoubleClick, possibly as soon as this week, according to sources quoted by Bloomberg. The FTC has been investigat
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