App Install Ads

Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the devel

Last month, Google introduced a new way for web searchers to find the information they want - even when that content was locked inside a mobile application. The search engine would return results for

While Apple is rethinking how it aggregates, filters and presents news to iPhone and iPad users, Twitter is also sharpening its focus on news media. We have found that the social network is curren

Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through their messy app stores. Facebook has tried to step up, but s

Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is t

Tumblr this morning is rolling a new mobile-only ad unit called "Tumblr Sponsored Apps" which will allow app publishers to target the social blogging service's largely Millennial and heavily mobile au

Two creators of Zynga's social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired st

App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will im

Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpane

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile adv

Over 70 percent of people who use Facebook for iPad played a Facebook-connected game in the past 90 days, so the company is helping them discover or re-engage with games through a new homepage sidebar