App Install Ads

Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the devel

Google Brings Its App Streaming Technology To Mobile Ads

Last month, Google introduced a new way for web searchers to find the information they want - even when that content was locked inside a mobile application. The search engine would return results for

Twitter Tests App Install Cards On News And Other Profile Pages

While Apple is rethinking how it aggregates, filters and presents news to iPhone and iPad users, Twitter is also sharpening its focus on news media. We have found that the social network is curren

Facebook’s Money-Making Solution To App Discovery? A Whole Feed Of Install Ads

Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through their messy app stores. Facebook has tried to step up, but s

Facebook, Google, And Twitter’s War For App Install Ads

Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is t

Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

Tumblr this morning is rolling a new mobile-only ad unit called "Tumblr Sponsored Apps" which will allow app publishers to target the social blogging service's largely Millennial and heavily mobile au

FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook

Two creators of Zynga's social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired st

App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work

App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will im

Facebook Rolls Out Analytics For App Links

Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpane

Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile adv

Facebook’s iPad App Becomes An Entertainment Hub With Game Discovery And Trending Videos Sidebar

Over 70 percent of people who use Facebook for iPad played a Facebook-connected game in the past 90 days, so the company is helping them discover or re-engage with games through a new homepage sidebar