App Install Ads

  • Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

    Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

    Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More

  • Google Brings Its App Streaming Technology To Mobile Ads

    Google Brings Its App Streaming Technology To Mobile Ads

    Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you didn’t already have it installed on your device. Today, Google is expanding… Read More

  • Twitter Tests App Install Cards On News And Other Profile Pages

    Twitter Tests App Install Cards On News And Other Profile Pages

    While Apple is rethinking how it aggregates, filters and presents news to iPhone and iPad users, Twitter is also sharpening its focus on news media. We have found that the social network is currently running a new kind of app install “card” on the mobile versions of profile pages for select news sites, which gives users the ability to install the sites’ apps. We… Read More

  • Facebook’s Money-Making Solution To App Discovery? A Whole Feed Of Install Ads

    Facebook’s Money-Making Solution To App Discovery? A Whole Feed Of Install Ads

    Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through their messy app stores. Facebook has tried to step up, but sometimes you don’t care about your friends and just want a new mobile toy to play with. So Facebook is taking haters’ worst nightmares and turning them into an app discovery tool. Read More

  • Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

    Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts

    Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial and heavily mobile audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications. App install ads, as these units are commonly called… Read More

  • FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook

    FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook

    Two creators of Zynga’s social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired startup that was instrumental in creating FarmVille. Last year, Mahajan and Poloney raised $1.5 million from an impressive of list of investors (including Andreessen Horowitz, Greylock Partners… Read More

  • App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work

    App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work

    App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing… Read More

  • Facebook Rolls Out Analytics For App Links

    Facebook Rolls Out Analytics For App Links

    Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpanel. The data available is still rather simple, but it’s a first step to convincing developers that they should use it to send traffic between apps. Read More