analytics

  • Snapchat finally gives creators analytics

    Snapchat finally gives creators analytics

    Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More

  • Mixpanel analytics accidentally slurped up passwords

    Mixpanel analytics accidentally slurped up passwords

    The passwords of some people using sites monitored by popular analytics provider Mixpanel were mistakenly pulled into its software. Until TechCrunch’s inquiry, Mixpanel had made no public announcement about the embarrassing error beyond quietly emailing clients about the problem. Yet some need to update to a fixed Mixpanel SDK to prevent an ongoing privacy breach. Read More

  • Sumo Logic expands security toolset with FactorChain acquisition

    Sumo Logic expands security toolset with FactorChain acquisition

    When we heard from Sumo Logic last June, the company was announcing a $75 million Series F. Today, they announced they were acquiring FactorChain, a security startup that has raised $3.6 million. The companies would not disclose the purchase price, but indicated the acquisition closed at the end of Q4 and all 12 FactorChain employees have joined Sumo Logic, including CEO Dave Frampton and CTO… Read More

  • Google and Salesforce unveil first elements of partnership

    Google and Salesforce unveil first elements of partnership

    Last fall at Dreamforce, Google and Salesforce announced a partnership. Today, the two companies unveiled the first pieces of that agreement. For starters, Google Analytics 360 users can now import data from the Salesforce CRM tool such as leads and opportunities, among other pieces. This could allow marketers to have a more complete view of the customer journey from first contact to sale… Read More

  • AWS adds dedicated analytics service for IoT data

    AWS adds dedicated analytics service for IoT data

    It wouldn’t be a conference without some discussion of Internet of Things, one of the hot up and coming technologies. The thing about IoT is that it generates a ton of data and the question becomes how do you make sense of it all. To help, AWS launched a dedicated IoT analytics service called AWS IoT Analytics today at its re:Invent customer conference in Las Vegas. According to Tara… Read More

  • NFL teams with AWS on statistics package driven by machine learning

    NFL teams with AWS on statistics package driven by machine learning

    The NFL is joining Major League Baseball as an AWS customer, announcing a deal today to provide real-time statistics running on AWS. The tool is part of the NFL’s Next Gen Stats program, which will take advantage of AWS machine learning and data analytics tools to enhance its current offering. MLB has had a similar deal in place with its StatCast tool. The NFL uses RFID tags in… Read More

  • Google’s chatbot analytics platform Chatbase launches to public

    Google’s chatbot analytics platform Chatbase launches to public

    At Google I/O this year, Google quietly introduced a new chatbot analytics platform called Chatbase, a project developed within the company’s internal R&D incubator, Area 120. Today, that platform is being publicly launched to all, after testing with hundreds of early adopters including Ticketmaster, HBO, Keller Williams, Viber, and others. The idea behind Chatbase’s cloud… Read More

  • Alteryx Promote puts data science to work across the company

    Alteryx Promote puts data science to work across the company

    When Alteryx acquired Yhat in June, it was only a matter of time before the startup’s data-science management software began showing up in Alteryx. Just today, the company announced Alteryx Promote, a new tool based on Yhat’s product set. The company made the announcement at the Alteryx Inspire Europe customer event taking place in London this week. Alteryx Promote gives data… Read More

  • Amplitude raises another $30M for its product-focused analytics tools

    Amplitude raises another $30M for its product-focused analytics tools

    Amplitude has raised $30 million to fund what CEO Spenser Skates said is a mission of “helping product people build better products.” That’s not quite how Amplitude pitched itself initially, which was more about undercutting other analytics companies on price. Skates (pictured above with his co-founder Curtis Liu) said this is less a change in direction for the company than a… Read More

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