analytics

  • Salesforce Wave turns vertical with new industry-specific apps

    Salesforce Wave turns vertical with new industry-specific apps

    When Salesforce introduced its Wave analytics product back in October, 2014, it was mostly framed as a tool for managers to get a grip on the sales pipeline in a visual way. In a series of announcements today, Salesforce made it clear that it’s taking Wave vertical with a variety of job-specific Wave applications. Since its launch, much like Salesforce CRM itself, Wave has grown… Read More

  • Palantir acquires data visualization startup Silk

    Palantir acquires data visualization startup Silk

    Silk‘s co-founder and CEO, Salar al Khafaji, announced today that private data analytics unicorn Palantir would be acquiring the company. The transaction appears to be an acqui-hire, with members of the Silk team directly joining Palantir in new roles. Founded in 2010, Silk helps data journalists, activists, NGOs and businesses produce data visualizations in the cloud without the need… Read More

  • Zeta Interactive acquires Acxiom Impact for over $50M

    Zeta Interactive acquires Acxiom Impact for over $50M

    Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to the companies tell me the acquisition price was just north of $50 million. Zeta Interactive, which was co-founded by David Steinberg… Read More

  • Medium nabs Embed.ly to add to its list of publisher tools

    Medium nabs Embed.ly to add to its list of publisher tools

    Medium announced today that it has acquired Embed.ly to support publishers with backend APIs for embedding content. Embed.ly supports writers by providing analytics on content and customized recommendations and promotions. Their APIs are currently used by an all-star list of publishers, including The New York Times, NPR and The Atlantic. Companies like Reddit and Airbnb also use the… Read More

  • Sisense-Amazon Echo integration lets you ask Alexa questions about your business data

    Sisense-Amazon Echo integration lets you ask Alexa questions about your business data

    Sisense, a company which helps customers link multiple data sources and summarize them in a single dashboard view, has been working on ways to understand the data outside of the context of a computer. Today, the company announced an initiative called Business Intelligence Virtually Everywhere. That could involve asking questions to a voice-driven system like the Amazon Echo or… Read More

  • Twitter launches a standalone analytics and engagement app for power users

    Twitter launches a standalone analytics and engagement app for power users

    Twitter has announced a new standalone analytics app aiming to better serve its celebrity and power/marketing users, and — it surely hopes — eke out more activity on its platform in the process by making its highest profile users more effective tweeters. Read More

  • Collective closes $34M with adtech reporting solution

    Collective closes $34M with adtech reporting solution

    Collective is announcing today that it has closed a $34M growth round led by Columbia Partners with participation from Accel Partners, Greycroft and iNovia. The company has raised close to $100M in debt and equity since 2005. The money will be put to work on the company’s new product, Visto.  The recently launched platform brings additional transparency to the opaque adtech space. Read More

  • Analytics startup Amplitude raises $15M

    Analytics startup Amplitude raises $15M

    Amplitude announced this morning that it has raised $15 million in Series B funding. In the past, the web and mobile analytics company has pitched itself as a more affordable alternative to Mixpanel. More recently, CEO Spenser Skates said the bigger vision is to make user data available to everyone in a company, not just data scientists. “It’s so easy to look up any piece of… Read More