AI
How to buy an AI solution the right way: 7 questions new customers should consider
10:01 am PDT • September 1, 2023
Here’s a high-level guide for evaluating an AI-based solution as a potential customer — an enterprise buyer scorecard, if you will.
Startups
How to approach customer discovery as an early-stage startup (and beyond)
1:30 pm PDT • June 6, 2023
Whether you’re pursuing customer number five, 50 or 500, the process of determining if there’s a fit remains largely the same.
As a founder, there’s no shortage of items on your to-do list, but reporting to the board is one area every startup leader needs to prioritize.
Having a clear process in place that allows for focused, valuable work to get done efficiently is critical to getting the most out of your board meetings.
Featured Article
To achieve enterprise sales success, tailor your approach to CIOs
Here’s what CIOs look for in solutions — and how you can tailor your sales approach accordingly.
10:56 am PST • March 3, 2022
Startups
Hiring is just the first step when building an early-stage comms team
6:20 am PDT • October 22, 2021
An awesome strategic comms pro should be your first marketing investment. Without clear, concise and compelling messaging, your business loses the majority of its impact.
The pricing journey is long and, despite what some founders might think, jumping headfirst into customer acquisition isn’t the first stop. Step one is making sure you have a fully…
Startups
Develop a buyer’s guide to educate your startup’s sales team and customers
2:46 pm PDT • May 21, 2021
The buyer’s guide is a win for both sides: Buyers are informed of what’s to come, and startups can expedite a potential deal by preempting any concerns about a product…
Startups
Customer advisory boards are a gold mine for startup brand champions
11:08 am PST • January 29, 2021
Any startup that hopes to build a direct connection with its customers should consider recruiting a group of users who will share their experiences, insights and advice.
