The Latest from Walter Thompson
Netflix lost almost a million subscribers in the last quarter, and it expects to shed hundreds of thousands more this year. Does that mean consumers are suffering from "subscription fatigue?"
It’s hard to argue with the proverb “measure twice and cut once,” especially when it comes to laying off employees.
"If you can frame your product as a way to boost revenue or cut costs, people will find a budget."
Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.
There's one bright light amidst the gloom: Startups that generate enough revenue to drive steady growth will find many investors willing to take their calls.
If Andy Warhol were alive today, would he be minting NFTs of Campbell's Soup cans?
Founders who are hunting for an extension round in this market should remember why there was only enough room for Rose on the door at the end of "Titanic."
After it was rumored to be in play earlier this month, it shouldn’t come as a huge surprise that One Medical has found a new home. After a torrid public offering, the value of the American consumer
Right now, it will take longer to raise less money that will value your company lower than you hoped. But if you’re launching a startup aiming to get rich, you’re already on the wrong track.
If your company is on the cusp of an opportunity, convertible note financing could be a way forward, but only if you have a realistic valuation — and a plan to reach it.
Beware: The same people who welcomed you aboard when you signed your offer letter are now looking for places to save money so they can keep your company afloat.
Unlike soft drinks, startups are not a volume business, which means they must revisit their pricing models regularly.
"It's actually significantly more difficult to produce the right type of company that's going to get an active round of investment right now."
The Bay Area long ago lost its monopoly on launching disruptive technology, but startups based in states that ban abortion are at a disadvantage when it comes to attracting talent.
All valuations are hypothetical, so bear that in mind the next time you're reviewing an offer letter.
I remember the dread I felt as a startup worker during downturns when I read about mass layoffs at tech firms that had previously been considered ascendant.
It sounds counterintuitive, but in this environment, a lower valuation might help you retain and hire talented employees.
As a veteran startup worker who has been laid off during economic downturns, it's dissonant to hear investors say this is a good time to launch a software startup. They're not wrong, however.
Because the stakes are so high, we’re only interested in posts offering actionable advice that are written by authors who have experience working under adverse economic circumstances.
No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have experience working under adverse economic circumstances.