Startups
Demystifying the concept of ‘attribution’ in digital marketing
9:00 am PDT • August 4, 2016
Most of my analogies revolve around sports. The concept of “attribution” in business is similar to giving credit to a player for assisting another player in achieving an objective. The…
There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely. Spending…
