When cable TV subscriptions in the U.S. peaked in 2012 — and 97.6 million Americans paid to watch television delivered via cable — it seemed the traditional media supply chain…
Super Bowl Advertising Moves Beyond TV Commercials
3:00 pm PST • February 1, 2015
Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a division of our parent, Aol). The Super Bowl has…
